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Project topics and materials on "Impact of customer purchasing behaviour"

    1. THE IMPACT OF PROMOTIONAL ACTIVITIES ON CUSTOMER PURCHASING BEHAVIOUR

    » ABSTRACT The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to Rama II Branch. After initial exploratory research at Tesco Lotus to ascertain current promotional activities emplo…Continue Reading »

    📋 Item Type: Project Material | 📄 50 pages | 📖 Chapters: 1-5 | 📝 Ms-Word Format 👁 8,105 views
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