» Abstract The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to …Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study It is rare these days to see adverts on either print or broadcast media without women playing prominent and visible roles, which range from complementary, subjective, subordinate to major actors in most television adverts. T…Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Political participation is a process through which individuals or groups of citizens get involved in designing representative decision makers to enhance an effective governance and societal welfare. The parti…Continue Reading »
» Abstract This research revolved on the Impact of the Mass Media campaign in reducing malaria disease with a focus on the residents of Boripe local government area of Osun state. It is evident from the findings of this study that mass media especially radio and television are playing a very crucial r…Continue Reading »
» ABSTRACT The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus on journalists within Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events witho…Continue Reading »
» Abstract The research examines the impact of radio on political mobilization of the electorate with a study of Ibadan North Local Government. Without doubt mass media particularly radio plays a very prominent role in political and socio economic development of society. Because of the accessibility o…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTIONEthics has become a major ingredient that makes any professional group credible and infact, it enablers any citizen or group conforms to the societal standard of exception. All person whether in business, government or any other enterprise are concerned with ethics. Webst…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTIONA manager can good decision, sound plans and establish an effective organizational structure if the employees work hard and are being motivated. Communication occurs when a person transmits meaning, understanding message to another person or group.Having known this, it is…Continue Reading »
» CHAPTER ONE 1.0 BACKGROUND OF THE STUDYNotable management experts such as Abram Maslow, Elton Mayo, Fedbrick Herzberg, Christ Agyris etc. has carried out studies and made recommendations on how to finance employee for effective performance.Herzberg (1970) sees financial incentive as the management r…Continue Reading »
» ABSTRACTThis study examines The Impact of Human Resources Management on Productivity of an Organization (A case study Nigeria Tobbaco Company Ltd). For business to grow and succeed. There is need to manage human and material resources. Human resources management is the hallmark of an organization mo…Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY.Development in a country can be measured in terms of its overall social, economic and political development. But no matter how developed the country is, it cannot be self sufficient, there is an everyday urge to improve in the social relationship, economic dev…Continue Reading »
» ABSTRACT This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neithe…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION A business organization is set up primarily to produce goods and services to the entire community with view to know the environment in which the goods and services are produce and the existence of social responsibility on business profitability. It has been asser…Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99). Bovee and Arens (1985) g…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION / BACKGROUND TO THE STUDYIn the olden days, the concept of advertising might not have been as an important tool for the marketing of product. Our ancestor simply engaged in trade and barter, or went hunting for the things they need. But today, we are constantly confronte…Continue Reading »
» CHAPTER ONE1.0 INTRODUCTIONAlthough product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the concepts that are generated through the preliminary process. Product development is a strategy for company growt…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION A multimedia computer system is computer system that can create, import, integrate, store, retrieve, edit, and delete two or more types of media materials in digital form, such as audio, image, full motion video, and text information. Multimedia computer systems also may…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior to the 1970s, the view that large firms were the cornerstone of a modern economy dominated the literature (Nnanna, 2003). The theory of economies of scale, which is predicated on the advantages of large scale operations prevailed. Thus, entrepre…Continue Reading »
» ABSTRACT Information & Communication Technology (ICT) had a great impact in all aspects of life such as economy, businesses and enterprises. The global economy is currently undergoing fundamental transformation in which ICT plays a key role. IT has a real impact in most of industries and in all aspe…Continue Reading »
» ABSTRACT Computers and telecommunication system have become very important tools for operation and service aid for electronic data and information. Nigerian banks have now realized that banking today requires prompt delivery of services, efficiency and the ability of customers to be served in any of…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The modem era of maritime transport was ushered in by the advent of the steam engine. Wooden ships and sail gave way to iron ships powered by steam. A long era of growth in maritime transport followed as trade needs were served more efficiently, and transport activities …Continue Reading »
» ABSTRACT The study was undertaken to ascertain impact of fiscal and monetary policies in Nigeria Economy. Being economy has long history of its economic problems irrespective of developing economy regardless of the nature of economic practices. That is in operation in the same vein, individuals, org…Continue Reading »
» TABLE OF CONTENT Approval/Certification ii Dedication iii Acknowledgement iv Table of Content v Abstract x CHAPTER ONE 1.0 Introduction 1 1.1 Background of the Study 1 1.2 Statement of the Problem 4 1.3 Purpose of the Project 5 1.4 Significance of the Study 5 1.5 Objectives of the Study 6 1.6 Scope …Continue Reading »
» TABLE OF CONTENT Approval/Certification ii Dedication iii Acknowledgement iv Table of Content v Abstract x CHAPTER ONE 1.0 Introduction 1 1.1 Background of the Study 1 1.2 Statement of the Problem 4 1.3 Purpose of the Project 5 1.4 Significance of the Study 5 1.5 Objectives of the Study 6 1.6 Scope …Continue Reading »
» TABLE OF CONTENT Approval/Certification ii Dedication iii Acknowledgement iv Table of Content v Abstract x CHAPTER ONE 1.0 Introduction 1 1.1 Background of the Study 1 1.2 Statement of the Problem 4 1.3 Purpose of the Project 5 1.4 Significance of the Study 5 1.5 Objectives of the Study 6 1.6 Scope …Continue Reading »
