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• 1. A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING ON ORGANIZATIONAL P...

  » A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING  ON ORGANIZATIONAL PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 Background of the Study  Organizational performance is one of the most significant issues in management study since it is the most essential criteria in assessing organizations, their activities, and their environments. Its significance is mirrored in its widespread application...Continue Reading »

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