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Project topics and materials on "Group behaviour"

• 1. AN EVALUATION OF GROUP BEHAVIOUR FOR ORGANISATIONAL EFFECTIVENESS AND EFFICIENCY

  » CHAPTER  1   1.1  BACKGROUND OF THE STUDY   CONSUMER S   conformity can be shaped by three different types of reference group influences ;informational, normative and indentification.   It is important   to distinguish among these types, since the marketing strategy required depends on the type of influence involved.INFORMATIONAL INFLUENCE; Informational influence occurs when an individua...Continue Reading »

  Item Type: Project Material |  50 pages |  5,279 engagements |