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1. AN EVALUATION OF THE CONTRIBUTIONS OF SALESMANSHIP TO MARKETING OF CONSUMER GOOD...
» CHAPTER ONE INTRODUCTION The act of persuading customers to by either a product, service or idea would be very difficult if not for the act of salesmanship Marketing can be defined as the managerial process involved in identifying, anticipating and satisfying customers requirements profitably. Survival of the fittest has become the order of things in the market. This is due to the variety of produ...Continue Reading »
Item Type: Project Material | 60 pages | 2,056 engagements |
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