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Project topics and materials on "ghanaian fashion industry"
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Celebrity endorsement is defined as "a conventional marketing instrument used by marketers to communicate brand images and information to consumers" (Martey, 2014). It makes use of celebrity endorsers. A celebrity endorser, according to McCracken (1989), is "any individual who enjoys public perception and uses this perception on behalf of a cons...Continue Reading »
Item Type: Project Material | 59 pages | 1,456 engagements |
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