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Project topics and materials on "Evaluation of sales promotion"

  • 1. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

    » ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates ...Continue Reading »

    Item Type: Project Material |  50 pages |  7,455 engagements | 

  • 2. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE I...

    » ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources eg per...Continue Reading »

    Item Type: Project Material |  50 pages |  5,203 engagements | 

  • 3. SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER...

    » ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization where 70 questionnaires were administered...Continue Reading »

    Item Type: Project Material |  50 pages |  5,707 engagements | 

  • 4. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

    » ABSTRACT This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the table water industry. However to achieve the goals of the study, the survey research design was used to study the organization where 37 questionnaires...Continue Reading »

    Item Type: Project Material |  50 pages |  5,930 engagements | 

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