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Project topics and materials on "Evaluation of political marketing"

• 1. POLITICAL MARKETING IN NIGERIA

  » ABSTRACT This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention of this study that marketing plays a vital role in politics. The research carefully identifies how politicians were able to carry their political activities to the grass root level of various communities with the aid of market segmentation. The rese...Continue Reading »

  Item Type: Project Material |  50 pages |  5,480 engagements |