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Project topics and materials on "evaluating the relationship between brand personal"

• 1. A CRITICAL EXAMINATION OF THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND CUSTOME...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY             In today's business environment, every firm is attempting to attract clients' attention by establishing a distinct brand image for their products. Consumers frequently see Pepsi as being more "young," Coke as being more "genuine and honest," and Dr. Pepper as being more "non conformist and entertaining" (Aaker 1997,). "Bra...Continue Reading »

  Item Type: Project Material |  57 pages |  2,248 engagements |