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Project topics and materials on "Effectiveness of public relations"

• 1. THE EFFECTIVENESS OF PUBLIC RELATIONS IN A BUSINESS ORGANISATION

  » CHAPTER ONE   1.0       INTRODUCTION 1.1       BACKGROUND OF THE STUDY Most government and private organizations recognize the need and importance of public relations despite their different commitment to their various public.   As stated by Ajala (1993) the British institute of public relations (BIPR) defines relations as the deliberate, planned and sustained effort to establish a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,177 engagements | 

• 2. THE EFFECTIVENESS OF PUBLIC RELATIONS ACTIVITIES IN TERTIARY INSTITUTIONS

  » CHAPTER ONE   1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY        Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management organization including tertiary institutions to understand its potential and limitations.   ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,035 engagements |