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Project topics and materials on "effectiveness of marketing communication"

• 1. EVALUATION OF EFFECTIVENESS OF MARKETING COMMUNICATION MIX ELEMENTS IN NIGERIAN ...

  »   CHAPTER ONE   INTRODUCTION   1.1  BACKGROUND OF THE STUDY Organizations work to accomplish a certain task over an indefinite amount of time. Organizations should strive for innovative and profitable methods of doing corporate practices to meet corporate goals in order to stay in existence for a long time. The fight for sustainability and success in industry has grown more complex and challen...Continue Reading »

  Item Type: Project Material |  51 pages |  2,586 engagements |