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Project topics and materials on "Effect of test marketing"

  • 1. THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION

    » ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at  Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations...Continue Reading »

    Item Type: Project Material |  50 pages |  5,574 engagements | 

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