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Project topics and materials on "effect of marketing segmentation"

• 1. AN ASSESSMENT OF THE IMPACTS OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN...

  » AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION CHAPTER ONE INTRODUCTION                                     1.1       BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where a...Continue Reading »

  Item Type: Project Material |  57 pages |  1,856 engagements |