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Project topics and materials on "Effect of brand equity measurements"

• 1. EFFECT OF BRAND EQUITY MEASUREMENTS ON SERVICE DELIVERY IN THE NIGERIAN INSURANC...

  » CHAPTER ONE INTRODUCTION 1.1       Background to the Study In today’s economy, the financial services industry that insurance belongs is exposed to increasing performance pressures and competitive forces (Goergen, 2001). Modern media, such as the internet, have created new challenges for this industry (Fuchs, 2001). New business concepts, a change in client sophistication and an increasin...Continue Reading »

  Item Type: Project Material |  50 pages |  5,450 engagements |