» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing s…Continue Reading »
» ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR IN E MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The arrival of new information and communication technologies has increased the complexity of competition in today's world; thus, the competitive aspects of…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Social media is considered as one of the most recent and significant E marketing tools in the current time. Social media provides accessibility to customers with the purpose of knowing their interests and needs as well as affecting their purcha…Continue Reading »
» E MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Small scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the pr…Continue Reading »
» PROSPECTS AND PROBLEMS OF E MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, commu…Continue Reading »
