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Project topics and materials on "Customer satisfaction"

• 1. THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION

  » ABSTRACT   In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In this project, an attempt has been made to ascertained the level of satisfaction .of customers as regards banking services in Nigeria...Continue Reading »

  Item Type: Project Material |  50 pages |  7,888 engagements | 

• 2. CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES

  » ABSTRACT This research examined Customer Satisfaction And Loyalty In Logistics Services with special reference to DHL Express, Lagos.   Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) customers DHL Express staff were sampled, out of with Forty (40) were retrieved giving a response rate of...Continue Reading »

  Item Type: Project Material |  50 pages |  5,968 engagements | 

• 3. SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS

  » ABSRACT T This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the level of satisfaction derived from patronizing them In order to obtain necessary information for this study, both primary and secondary data were used, primary ...Continue Reading »

  Item Type: Project Material |  50 pages |  8,170 engagements | 

• 4. THE IMPACT OF SEGMENTATION ON CUSTOMER SATISFACTION

  » ABSTRACT Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers.Some objectives of this study are;· –   To find out the role of segmentation in the marketing of NBC Plc products.· –   To find out if market segmentation of NBC Plc leads to increase customers patronage.Based on the above objectives, the r...Continue Reading »

  Item Type: Project Material |  50 pages |  6,305 engagements | 

• 5. SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS

  » SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS CHAPTER ONE INTRODUCTION 1.1       Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy ...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 6. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION

  » THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Customers are important and are said to be the driving source to the success of a business and a good business is one which considers customer’s interest (Mithas, Krishnan, & Fornell, 2005). In the light of the aforementioned, customer satisfaction is therefore ke...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 7. THE EFFECT OF ELECTRONIC PAYMENT SYSTEM ON CUSTOMER SATISFACTION IN NIGERIA BANK...

  » THE EFFECT OF ELECTRONIC PAYMENT SYSTEM ON CUSTOMER SATISFACTION IN NIGERIA BANKING SYSTEM   CHAPTER ONE INTRODUCTION 1.1.  Background of the Study Today’s business environment is extremely dynamic in nature. It has experienced rapid changes as a result of technological improvements, increased awareness and demands for banks services. The Banking industry of the 21st century operates in a com...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 8. THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION

  » THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY    The objective of this research work shows how the banking services increases customer satisfaction and also boost their patronage with particular reference to First Bank Of Nigeria Plc.However, it is used to measured the level of customer satisfaction and services rendere...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements | 

• 9. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PR...

  » THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything matters with marketing and that a broad, integrated perspective is often necessary, Increasing a key ...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 10. THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUST...

  » THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY CHAPTER ONE INTRODUCTION 1.1. Background of the Study The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a new perspective, namely service dominant logic. Service convenience is acknowledged to be increasingly important to customers:yet extant c...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements |