» ABSTRACT In banking, qualify of customer services plays a crucial role in the context of sustaining business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good banking services. In this project, an attempt has bee…Continue Reading »
» ABSTRACT This research examined Customer Satisfaction And Loyalty In Logistics Services with special reference to DHL Express, Lagos. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) custo…Continue Reading »
» ABSRACT T This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the level of satisfaction derived from patronizing them In order…Continue Reading »
» ABSTRACT Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers.Some objectives of this study are;· – To find out the role of segmentation in the marketing of NBC Plc products.· – To find out if marke…Continue Reading »
» SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say …Continue Reading »
» THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Customers are important and are said to be the driving source to the success of a business and a good business is one which considers customer’s interest (Mithas, K…Continue Reading »
» THE EFFECT OF ELECTRONIC PAYMENT SYSTEM ON CUSTOMER SATISFACTION IN NIGERIA BANKING SYSTEM CHAPTER ONE INTRODUCTION 1.1. Background of the Study Today’s business environment is extremely dynamic in nature. It has experienced rapid changes as a result of technological improvements, increased …Continue Reading »
» THE IMPACT OF BANKING SERVICES ON CUSTOMER SATISFACTION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The objective of this research work shows how the banking services increases customer satisfaction and also boost their patronage with particular reference to First Bank Of…Continue Reading »
» THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything m…Continue Reading »
» THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY CHAPTER ONE INTRODUCTION 1.1. Background of the Study The role of customers in services is always emphasized in the marketing literature, especially in the recent development of a new perspective, namely service domina…Continue Reading »
