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Project topics and materials on "Customer retention"

• 1. IMPACT OF CO-CREATION OF CUSTOMERS/CONSUMER RETENTION AND SATISFACTION

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is an obvious fact that every organization tends to move to a position where customer satisfaction is given a favourable consideration. In other words, customer satisfaction is a construct that must be met optimally for efficient and effective achievement of stated objectives, and for smooth continuation of business. Customer satisfaction is ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,213 engagements | 

• 2. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN N...

  » IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In this present era, the production of high quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years of frequent use, according to...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements |