» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making the price affordable as well as interact with the custom…Continue Reading »
» IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON NON CONSUMER CUSTOMER BUYING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background to the Study All businesses and particularly financial institutions have been affected to some degree in what is happening in the global market place. Now, not only do organ…Continue Reading »
» IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Traditionally, `many organizations were structured around their products and service’. Emphasis was on the delivery of a good mist of the 4Ps – product, price, …Continue Reading »
» THE ROLE OF CUSTOMER RELATIONSHIP IN OFFICE TECHNOLOGY MANAGEMENT (OTM) CHAPTER ONE GENERAL INTRODUCTION 1.0 INTRODUCTION This chapter gives an introduction to Customer Relationship Management practices and how it is practiced amongst Office technology and management in Nigeria. It highlights the…Continue Reading »
