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Project topics and materials on "customer behaviour"

• 1. THE INFLUENCE OF EMOTIONS DISPLAYED AND PERSONAL SELLING ON CUSTOMER BEHAVIOUR I...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE SUDY Personal selling is crucial in the corporate world because it facilitates two way contact between consumers and service suppliers and increases demand for goods or services by using aggressive selling tactics to convince customers to purchase. Face to face engagement is important because it allows a service employee to customize a message to a ...Continue Reading »

  Item Type: Project Material |  56 pages |  2,860 engagements |