» ABSTRACT The researcher highlighted to investigate the significant of distribution in the marketing of consumers goods. Also is the reference of the study statement of research problem, scope of the study, limitation of the study, definition of terms and research hypothesis. The information aims and…Continue Reading »
» ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with t…Continue Reading »
» IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS CHAPTER ONE INTRODUCTION Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies and individuals must also communicate with present and potential stakeholders, and the g…Continue Reading »
» THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY CHAPTER ONE INTRODUCTION Background Of The Study Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant t…Continue Reading »
