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Project topics and materials on "Consumer buying decision"

    1. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION

    » ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in i…Continue Reading »

    📋 Item Type: Project Material | 📄 50 pages | 📖 Chapters: 1-5 | 📝 Ms-Word Format 👁 10,675 views
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    2. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

    » ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information …Continue Reading »

    📋 Item Type: Project Material | 📄 50 pages | 📖 Chapters: 1-5 | 📝 Ms-Word Format 👁 15,556 views
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