1. THE EFFECT OF BRANDING AND PACKAGING OF LOCALLY MADE COSMETIC PRODUCTS ON THE BUYING DECISION OF CUSTOMERS. A CASE STUDY OF COSMETIC PRODUCTS IN KUMASI, GHANA

»     ABSTRACT Much has been discussed in the academic field with a greater inclination of packaging from the point of view of the producer (manufacturers, retailers, product designers etc.). However, less has been done with respect to packaging from the point of view of the final consumer. The purp…Continue Reading »