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Project topics and materials on "brand personality"

• 1. A CRITICAL EXAMINATION OF THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND CUSTOME...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY             In today's business environment, every firm is attempting to attract clients' attention by establishing a distinct brand image for their products. Consumers frequently see Pepsi as being more "young," Coke as being more "genuine and honest," and Dr. Pepper as being more "non conformist and entertaining" (Aaker 1997,). "Bra...Continue Reading »

  Item Type: Project Material |  57 pages |  2,103 engagements | 

• 2. AN INVESTIGATION OF BRAND PERSONALITY AND ITS IMPACT ON THE SATISFACTION AND LOY...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study Today's brands serve a variety of functions that benefit consumers and increase a company's financial worth. Consumers can attribute responsibility to a certain manufacturer or distributor by using brands to identify the product's source or creator. Depending on how a product is labeled, consumers may have varied reactions to it. Consumers learn...Continue Reading »

  Item Type: Project Material |  56 pages |  2,408 engagements | 

• 3. BRAND PERSONALITY AND CUSTOMERS' LOYALTY

  » BRAND PERSONALITY AND CUSTOMER LOYALTY CHAPTER ONE INTRODUCTION 1.1       Background to the Study Personality is perceived as a basic factor in building strong relationship among human beings. By this they are sure of winning each other’s trust and affection through activities that fall in line with their personalities. This is also true of product and brand offerings which should characte...Continue Reading »

  Item Type: Project Material |  60 pages |  2,085 engagements |