1. THE IMPACT OF BRAND IMAGE AND REBRANDING ON CUSTOMERS’ PURCHASING DECISION IN NIGERIAN UNIVERSITIES (A CASE STUDY OF NESTLE)

»   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the research based study,by Gitman in 2008, brand image is defined distinctly. The image is seen as part of the process at one moment, but it is also linked with sensations at other times, and it is also understood as the information distrib…Continue Reading »