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Project topics and materials on "Banking service"

• 1. IMPACT OF PUBLIC RELATIONS ON MARKETING OF BANKING SERVICE

  » ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate affairs department that performs public relation fun...Continue Reading »

  Item Type: Project Material |  50 pages |  5,064 engagements | 

• 2. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE

  » CHAPTER ONE 1.0  INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product. then is one of constantly monitoring the market and adjustin...Continue Reading »

  Item Type: Project Material |  50 pages |  4,693 engagements |