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Project topics and materials on "Assessment of product innovation"

• 1. THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION

  » ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at  Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations...Continue Reading »

  Item Type: Project Material |  50 pages |  5,468 engagements | 

• 2. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM

  » ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Brew...Continue Reading »

  Item Type: Project Material |  50 pages |  7,392 engagements |