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Project topics and materials on "Assessment of new product"

  • 1. STRATEGIES FOR INTRODUCTING A NEW PRODUCT IN THE MARKET

    » ABSTRACT The research work was on a study of how is introduce a new product in the market. The main  objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu was effective or not. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo pharmaceutical company ...Continue Reading »

    Item Type: Project Material |  50 pages |  5,072 engagements | 

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