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Project topics and materials on "Assessment of Consumer Satisfaction"

• 1. MARKETING PRACTICES AND CONSUMER SATISFACTION IN HOSPITALITY INDUSTRY

  » CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY           Customer satisfaction is a business philosophy which tends to the creation of value for customers, anticipating and managing their expectations, and demonstrating ability and responsibility to satisfy their needs. Quality of service and customer satisfaction is critical factors for success of any business (Gronoos, 1990;...Continue Reading »

  Item Type: Project Material |  50 pages |  7,534 engagements |