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Project topics and materials on "Assessment of consumer buying decision"

  • 1. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

    » ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary source of data collection was used in gathering data ...Continue Reading »

    Item Type: Project Material |  50 pages |  9,751 engagements | 

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