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Project topics and materials on "Assessment of consumer buying decision"

    1. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

    » ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information …Continue Reading »

    📋 Item Type: Project Material | 📄 50 pages | 📖 Chapters: 1-5 | 📝 Ms-Word Format 👁 15,556 views
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