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REVENUE OPPORTUNITIES FOR LIBRARIES, E.G., ADVERTISEMENTS ON COMPUTER SCREENS

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TABLE OF CONTENT

Title page

Certification                                                                                                i

Dedication                                                                                        ii

Acknowledgement                                                                            iii

Abstract                                                                                           iv

Chapter One:

1.0        Introduction                                                                        1

1.1        Background Information                                                     1

1.2        Problem Statement                                                              6

1.3         Research Objectives                                                             7

1.4       Hypothesis                                                                          8

1.5        Significance of the Study                                                     9

1.6        Scope of the Study                                                             10

Chapter Two:

2.0        Literature Review

Chapter Three:

3.0     Research Methodology                                         30

3.1     Description of the Study Area                             30

3.2    Research Design                                                            30

3.3  Method of Data Collection                                            31

3.4  Data Limitation                                                             31

3.5  Method of Data Analysis                                               32

3.5.1                   Summative Approaches                                       32

3.5.2         Simple Percentage                                                33

3.5.3         Incremental Averages                                           34

3.6            Test of Hypothesis                                               34

Chapter Four

4.0 Presentation of Data, Analysis of Data and Discussion of Findings                                              36

4.1  Data Presentation                                                          37

4.2  Data Analysis                                                                39

4.3  Discussion of Findings                                         41

4.4   Test of Hypothesis                                                         45

Chapter Five:

5.0  Summary    of      Findings Conclusion and

Recommendation                                              47

5.1  Summary of Findings                                                     47

5.2  Conclusion                                                       48

5.3  Recommendation                                                 48

References


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