ABSTRACT

The purpose of this study is to find out the problems facing paint companies in marketing of their product under the economic depression on Andy Group of company in particular and with a view to identity and offer possible solutions.

In order to achieve the above purpose I carried out an investigation on how paint companies have been marketing their product under these situations. A able to find out that paints companies were find out it difficult to survive under these economic system is in disarray rising cost of production high prices especially when one’s consumption pattern has charged this situation constitutes a variable problems of paint companies in the state. The researchers have designed a system suitable for the correction on the effect or economic depression on the marketing of paint product in Enugu State.     

CHAPTER ONE

INTRODUCTION

1.1            GENERAL BACKGROUND TO THE SUBJECT MATTER

This research works in designed to investigate and unraval the problems. Consequences and prospects of marketing paints product in Andy group of company under the present facing Nigeria industries and businessmen.

The Nigeria environment underwent a fundamental change of the class of 1986 in a view of the intensity of the level of unemployment and wide spread of inflation.  The situation in the hate 2970 reflected on the fact that consumers disposable income was on the increase and individual buyers expectation were raised emphasis shifter to the creation of an increased capacity for creation of an increased capacity for production as the range of purchases become cordoned.

Today’s marketing environment is more turbulent and consumption patterns among various marketing segments especially the paint companies are more diverse static while just a negligible populace has deemed lucky enough to record marginal rise.

Marketing is not only a mean by which the present day business will survive the means bulleting of the uncontrollable variable, it is also a philosophy which have emerge as a sophisticated approach to managing business enterprise through the stimulation command of consumer demand.

Generally the different marketing mix have not be well supplied by the paints companies in the state of study much is still to be done to create the much needed for the companies for survival.  This calls for a proper integration of marketing mix particular reference to promotional mix.          

1.2            PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER

Paints companies in Andy group of company are faced with a lot of problem as it is found in their counterparts in other firms in Nigeria.  These problems have prevailed against the marketing and distribution of paint products in Enugu state and Nigeria in general.

AMONG THESE PROBLEM ARE:

1.                 The effects of the present economic crunch on the marketing of paint product.