ABSTRACT

 The research project is strictly embarked upon finding how public relation as an aid to successful government business administration (A case study of ESBS Enugu)

It is the aim of this research work successful government business administration.  This research work has five chapters.

Chapter one contains a general discussion of public relation as seen by different people.  It studied and why this study was carried out, the scope and limitation of the study and finally the definition of terms.

A number of past-related literature examined by the other strides as it relates to public relation and it activities are highlighted in chapter two.

Chapter three deals with the design of the study, the method used in collecting relevant data.  It also deals with the way the questionnaire were distributed and the treatment of data.

The data got from the research survey were analyzed and interpreted also similar question on questionnaires were compared in chapter four.  Based on following findings were made.

1.                 That public relation bring awareness of a product to the public

2.                 That public relation is important in ESBS

3.                 That public relation improve communication between people and the public

4.                 That effective public relation enhance increase in demand

5.                 That public organization use public relation at their advantage.

From the following these recommendation were made

1.                 That public relation department should be established in every business venture.

2.                 Public relations serve as a motivation of consumers.

3.                 Public relation are made up pf publicity relation is an aid successful government business administration

In conclusion, it is necessary for all organization to readily publicize relation department to ensure the publicity of their product service or business unit.

CHAPTER ONE

1.1     INTRODUCTION

The term public relation has already been defined from different perspective by different authors.

Nwokoye (1984) defined public relation as the activities of a cooperation union, government or other organization in building and marketing sound and productive relation with special public such as customer, employed or stock holder and with the public at large so as to adapt itself to its environment and interpret itself to society.

Busch and Houston (1995) define public relation as the management of an organization designed to elicit from one or more public a general positive feeling towards the organization and its product.  Busch and Houston further stated the “public relation is management function which evaluate public attitude identifies policies and procedure of an individual or an organization with the public interest and executes a programmer of action to earn public understanding and acceptance”.

Ajalav (1992) opinion that public relation is the totally of an organization or individual performance aimed at earring public favorability which results in continued growth, mutually beneficial to the organization or individual and the society which it operates.

The special section the (marketing/commercial) department was to publicize and popularize the work of the marketing board.

Form the main fact Enugu state broadcasting service (ESBS) and all other institute or form can do nothing without effective public relation in other word, every industry depends mainly for its efficiency and success and mentally understanding the organization and its public. In effective public relation also serves as a form through which the limited liability companies expose, promote defend and obtain good will.