ABSTRACT

This research studies the logistics of distribution system in breweries

( A case study of golden guinea breweries).

The research started with the background of the study in chapter one, statement of the petroleum, objective of the study, research question and  hypo significance of the study, scope, limitation and delimitation of the study and definition of terms

This is followed by chapter two which deals with the review of related literature

In chapter three I discussed the research design and methodology, selection of population and sample size instrument for data collection, research procedure and analysis techniques

Chapter four contains presentation and analysis of data.

Finally, chapter five dealt with findings conclusion and recommendations.

CHAPTER ONE

1.0            INTRODUCTION

The distribution sector, up till today in the Nigerian commercial activities is left unused more or less by design than by ignorance the reason for this ugly trend of events cannot be dismissed from the fact that Nigerians still experience the seller market.

DR N.C. Nwaogwugwu observed as follows. The reason for the absence of marketing planning stems from the fact that products for distribution is channeled through established channel of distribution. The marketing manager simply allocates products to appointed distributor or co-operative societies an approved formula since demand is above the supply in most cases. There is no marketing problem encountered in the future. This is an example of the situation experienced in the developed economies.

1.1     BACKGROUND OF THE STUDY

Since 1970, Nigerian as a developing nation has been marketing an encouraging progress in the area of industrialization especially in the beer industry. Several brands of beer has been launched into the Nigerian market especially during the second republic under the administration of Alhaji Alieu Shehu Shagari

The means procedure and method of distributing of goods to reach the final consumer have posed some problems for the management of every firm in particular and the economy in general. By distribution, we mean an efficient movement of raw materials from supplier and financial goods from the end of the production to the customers.  The beer industry being part and parcel of our economy, more so as there are rapid growth of beer firms in the country. There is no way it can fully separate itself from nations economic depression. Therefore the following problems are identifiable: fair and dubious distribution of finished product to different parts of the country.