ATTITUDE OF CONSUMERS TOWARDS NIGERIAN MADE GOODS
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 3,138 times
INSTANT PROJECT MATERIAL DOWNLOADCHAPTER ONE
1.1 BACKGROUND OF THE STUDY
It is quite obvious to note that political and economic history of Nigeria has great influence on their trade relations as well on the consumption patterns of the people. The trend cannot be ignored by a meaningful study of consumer patterns in Nigeria whole constitutes.
This research objectives “Nigerians towards both Nigeria makes goods and the foreign made one in obvious. This trace back to the early 19th century during the Nigeria colonization era by the British, before them, there had not been a specific design of the goods but the Europeans stated by giving their black sentence” already used goods as composition and motivation.
However, due to the fact that Nigerians had a positive response motion to the use of goods produced in Nigeria, our colonial masters (British) felt the need to importing foreign goods into the country e.g. (Nigeria) this step, which was taken at a stage led to the development of industries that were engaged in production of the goods. Nigeria are working with those masters, great advantage where gained in the production of these goods and with the advent o independence they set up a manufacturing industry.
Even after the knowledge that was gained and the manufacturer of those goods Nigeria were still having a greater demand for the foreign made ones than that of the locally made ones this continues for a long time until foreign made goods were kept or set aside for occasional use and less important occasion the demand for foreign goods with just for the fact that they are manufactured outside the country (Nigeria)
More so, we still go for those goods that locally made but having foreign label as “ made in Japan, made in England and made in France” and the rest of them irrespective of where they were manufactured the demand for foreign made goods was growing geometrically while that of Nigeria made good is more or less below arithmetic progression.
The great affinity to locally made goods that are labeled foreign made is a vivid example of this great demand of the foreign made ones. It could be newly drawn out that the Nigerian need myopic meaning to what exactly the foreign and locally produced manufacture good are. These locally made goods are then seen to far the less effluence or less important in the society.
Numerous cited instances clears that the average Nigeria consumer has a relative attitude towards locally made goods and prefer imported ones.
However, an urgent and positive stage should be taken to ensure that goods made in Nigeria are given a face-lift or ensure constant patronage.
1.2 PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER
it has more often than not been said that most Nigerians prefer imported product to the Nigeria made equivalent the result is such preference on some Nigeria industries can be devastating and invariable has negative influence on the Nigeria economy in both the short and long one. Hence the preference has become a problem that requires immediate and accurate solution.
Despite the adoption of numerous insures ability and consumption of foreign goods the still persisted the study therefore the study therefore the researcher seeks to find out the cause possible solution to them.
1.2 PROBLEMS THAT THE STUDY WILL BE CONCERNED WITH
The greatest difficulty that limited the progress of this study is time it tool a lot of time and energy of explain some of the questions to the illiterate consumers. In order to fill the questionnaires appropriately and more over time given for the study was short.
The cost of reaching consumers and carrying out this research work the researcher was also constrained by the attitude of Nigeria who will never like to help or disclose information on the influencing matters of research whether for academic purpose or otherwise.
In spite all these constraints the researcher did a fined work.
1.3 IMPORTANCE OF STUDYING THE AREA
The importance of this particular work, “attitude of consumers towards Nigeria made goods” (a case study of Enugu Metropolis)
vTo know the attitude of Nigeria towards Nigeria made goods.
vTo know if really Nigerians prefer Nigerian made good to foreign made one on the reverse
vTo know if the Nigeria made is of quality or inferior quality.
vTo find out if Nigeria made goods preferable
vTo find out the main factors consumers consider before making purchases.
vTo determine what Nigeria manufactures would do to direct the preference of Nigerians in Enugu metropolis to locally manufactured goods.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
THE NEXUS BETWEEN LEADERSHIP STYLES AND ORGANIZATIONAL PERFORMANCE IN CAMEROON
CHAPTER ONE INTRODUCTION Background of the study The development of management can be traced back to the era when humans began to live in socia...More »
Item Type: Project Material | 54 pages | 1,407 engagements |
- 2.
THE IMPACT OF CORPORATE IMAGE MANAGEMENT STRATEGY ON THE PERFORMANCE OF BUSINESSES IN CAMEROON
CHAPTER ONE INTRODUCTION Background of the study Modern businesses have no choice but to manage their corporate image, as doing so is crucial to th...More »
Item Type: Project Material | 54 pages | 796 engagements |
- 3.
THE EFFECT OF CHANGE MANAGEMENT ON JOB SATISFACTION IN COMMERCIAL BANKS IN CAMEROON (A CASE STUDY OF...
CHAPTER ONE NTRODUCTION Background of the Study The banking and finance industry has been undergoing continuous transformation. Financial institu...More »
Item Type: Project Material | 54 pages | 603 engagements |
- 4.
INVESTIGATING THE ROLE OF TIME MANAGEMENT IN ENHANCING EMPLOYEE PRODUCTIVITY WITHIN ORGANIZATIONS: ...
INVESTIGATING THE ROLE OF TIME MANAGEMENT IN ENHANCING EMPLOYEE PRODUCTIVITY WITHIN ORGANIZATIONS: CASE STUDY OF CUCAS LTD, BUEA, CAMEROON CHAPTER O...More »
Item Type: Project Material | 54 pages | 743 engagements |
- 5.
INVESTIGATING ON THE IMPACT OF TECHNOLOGICAL ADVANCEMENT ON THE PERFORMANCE OF FINANCIAL INSTITUTION...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globalization brings numerous advantages to countries, particularly in terms of business oppor...More »
Item Type: Project Material | 54 pages | 561 engagements |
- 6.
INVESTIGATING ON THE IMPACT OF LEADERSHIP STYLES ON WORKER PRODUCTIVITY IN THE CAMEROONIAN CONSTRUCT...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Leadership is often described as a specific or particular behavior exhibited by a manager to i...More »
Item Type: Project Material | 54 pages | 514 engagements |