ABSTRACT

The study focused on increasing customer traffic  through public Relations: a case study of first Bank PLC Enugu. The objective of the study among  others include:

•  to determine the impact of Public Relations on increasing costumer traffic
•  to know how Public Relations helped in improving  communications between organization and its Public
•  to find out if Public Relations activities of First Bank impacts on its Profit.

Based on these, three hypothesis were formulated  each focusing on impact of specific Public Relations. Information were sourced from extensive literature on  journals,  textbooks and materials of the area of study were reviewed. Primary data were sourced   from respondents comprising customers, relevant staff  and management of First Bank Plc.

Data collected were presented in statistical tables, analyzed and interpreted. Based on the analyses, some of  the  following findings were made. It was discovered that the customers of first bank  are satisfied  with the Public Relations activities of the bank but it requires  improvement as indicated by the few that were not satisfied. The researcher equally discovered that the their service charges were moderate and quality of their services  commendable, but a reasonable number complained  that they spend more than an hour attending to them, equally of note is that some of their staff are arrogant.

Based on the findings the researcher made the following recommendation:

•  The management should internalized Public Relations  activities  in their operations for improve Public  Image and the companies sustenance.
• The Public Relations function should be defined to avoid confusion in the organization. It should be clearly defined to include relationship with other publics and not only press Relations, publicity, lobbing and counseling, the relationship should be clearly incorporated. This when carried out will lead to the achievement of the organizational goals.

TABLE OF CONTENTS

CHAPTER ONE

1.1     INTRODUCTION

1.2     BACKGROUND OF THE STUDY

1.3     STATEMENT OF THE PROBLEM

1.4     OBJECTIVE OF THE STUDY

1.5     RESEARCH HYPOTHESIS

1.6     SIGNIFICANT OF THE STUDY

1.7     SCOPE OF THE STUDY

1.8     DEFINITIONS OF  TERMS

CHAPTER TWO

2.1     LITERATURE REVIEW

2.2    WHAT IS PUBLIC RELATIONS

2.3    DEVELOPMENT OF PUBLIC RELATIONS PRACTICE IN NIGERIA

2.4    AN OVERVIEW OF PUBLIC RELATIONS

2.5    CONSUMER RELATIONS

2.6    ISSUES MANAGEMENT

2.7    STRATEGIC PLANNING FOR PUBLIC RELATIONS

2.8   DIMENSION OF PUBLIC RELATIONS

CHAPTER THREE

3.1   RESEARCH METHODOLOGY

3.2   SOURCES OF DATA

3.3   POPULATION OF THE STUDY

3.4   DETERMINATION OF SAMPLE SIZE

3.5   RESEARCH INSTRUMENT USED

3.6  QUESTIONNAIRE DISTRIBUTION

3.7  LIMITATION OF THE STUDY

CHAPTER FOUR

ANALYSES, INTERPRETATION AND PRESENTATION

4.1   PRESENTATION OF DATA

4.2  DATA PRESENTATION AND ANALYSES

4.3  TEST OF HYPOTHESIS

CHAPTER FIVE

SUMMARY , FINDINGS AND RECOMMENDATION

5.1   CONCLUSION

5.2   FINDINGS

5.3   RECOMMENDATIONS

5.4   CONCLUSION

BIBLIOGRAPHY