The Use Of Internet As A Communication Tool In International Marketing ( A Survey Of The Opinion Of Selected Computer –literates In Enugu Metropolis)
ABSTRACT
The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.
The following findings were made in the course of the study.
Nigeria accepted that Internet promote international marketing
Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens international marketing, that Nigeria international marketing or marketers make use of Internet services and unfortunately, Nigeria is not yet highly connected to Internet.
TABLE OF CONTENT
The cover page
The title page
The approval page
Dedication
Acknowledgement
Table of content
List of table’s
Abstract
CHAPTER ONE:
INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research question
1.5 Hypotheses
1.6 Delimitation of the study
1.7 The significances of the study
1.9 Definition of terms
CHAPTER TWO
REVIEW OF LITERATURE
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 The design of the study
3.2 Area of study
3.3 The population of the study
3.4 The population of study
3.5 Instrument of data collection
3.6 Validation of instrument
3.7 Method of data collection
3.8 Method of data analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
CHAPTER FIVE
DISCUSSION AND CONCLUSION OF RESULT
5.1 Discussion of findings
5.2 Conclusion of the study
5.3 Recommendation
5.4 Implication of the findings
5.5 Suggestion for further studies
5.6 Limitation of the study
References
Appendices
LIST OF TABLE
Table 1: opinion on weather Internet promotes international marketing.
Table 2: preference of either traditional or Internet marketing methods.
Table 3: opinion on whether Internet quickens international marketing communication
Table 4: respondent opinion on whether internet is used by Nigeria international markets.
Table 5: opinion on whether Nigeria is highly connected to internet.
