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SOCIAL MEDIA AND VOTING PATTERN OF YOUTH IN PRESIDENTIAL ELECTION

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Abstract

This research looked at the social media and voting pattern of youth  in 2015 presidential election in FCT, Abuja. The study was anchored  on Technological  Determinism Theory by Marshall Mcluhan  (1962). The theory stated that media technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age to another (Tribal- Literate- Print- Electronic-Internet). Social media as an emerging tools for political mobilization, organisation, education and political interaction was used to the fullest for the first time in Nigeria politics.  The research used quantitative method (survey) coupled with 100 copies of questionniares as a data collection instrument in eliciting data from the respondents that were selected using multi-stage sampling to draw respondents from Gwagwalada Area Council. The data collected were analysed using Descriptive Statistics (frequency and percentage method). Findings show that (81.1%)have access to social media platforms with Facebook, Twitter and Youtube topped the list of social media visited regularly. Also, voting choice of electorates during 2015 presidential election was influenced by the social media partially and lots of respondents were busy using social media for  one activities or the other ranging from getting exposed to political campaign, reading and commenting on political matters etc and it is very obvious that the future of social media for electioneering is  bright if the challenges sported such as poor internet access, source credibility, low level of the literates, poverty, abuse of social media among others could be corrected. It is therefore, recommended that political office holders, those who loss and politcial parties should keep maintaing their online fans, followers and keep relating with them, seek their opinions on matters, know how they are feeling etc. Don’t wait until another election.

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