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ROLE OF ADVERTISING ON THE PRODUCTION LINE OF AN ORGANIZATION

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Abstract

The major thrust of this work is to examine the role of advertising on the production line of an organization with a case study of Cadbury Bournvita. It is noted that almost all the available media especially television and internet are used frequently by the organization to persuade and convey its advert messages to their targeted audience. The quality of audiovisual possessed by the television placed it over other media as message can be seen and this agreed with the popular assertion that “see is believing”. This work was divided into five chapters.  Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire, 100 copies of questionnaires were administered to respondents within Cadbury Nigeria Plc. Lagos. It is clear that advertisement of bournvita has increased the sales volume of the company. It is recommended that Cadbury company should adopt the use of indigenous language, celebrities and novelty strategy when planning its advertising campaign. While Cadbury is also expected to moderate its price in order to make common men to purchase the product rather than going for the rival Nestle Milo. 

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