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Department of Mass Communication | Final Year Research Project Topics | Download Free Projects

  • 61. IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK AMONG STUDENTS

    » Abstract The study appraised the impact of television advertising on the popularity of MTN network among University of Uyo students. Without doubt television has remained a powerful medium and source of persuasive information to a wider audience. Television as an audio visual medium enables products; brand and services like MTN to be displayed in its real quality in term of its brand colour and lo...Continue Reading »

    65 pages |  308 engagements | 

  • 62. ROLE OF OUTSIDE BROADCASTING VAN (OB-VAN) ON THE TELEVISION COVERAGE OF LIVE POL...

    » ABSTRACT Broadcast media always eager to break the news as they happen because nothing is as stale as yesterday reports and now in the era of advanced technology where social media (facebook, twitter, instagram, youtube, blogs etc) are competing with broadcast media, there is need for more effective and speedy delivery of information and one of the tools is the use of outside broadcast for live tr...Continue Reading »

    65 pages |  184 engagements | 

  • 63. ASSESSMENT OF REALITY TV SHOW ON BROADCASTING STATION

    » Abstract  Television is one of the powerful agents of socialization where people cultivate some habits because it mirrors reality. One of the ways television stations achieve this is though reality television show. This kind of show has influenced people especially the adolescents on their day to day activities including their decisions and attitudes towards dealing with real life encounters. The...Continue Reading »

    65 pages |  203 engagements | 

  • 64. IMPACT OF PROOFREADING AND EDITING IN PRINT MEDIA

    » Abstract The cost of not proof reading or proper gatekeeping ranges from the death of the print outfit, life of journalists, editor, publisher, jail term or fine. The research therefore, examined the impact of proofreading and editing in print media with a study of Nigerian Tribune. The paper is anchored on gatekeeping theory and libertarian media theory. Cross sectional survey research method was...Continue Reading »

    65 pages |  226 engagements | 

  • 65. ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT

    » Abstract The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in film advertisement using Crawford University students as case study. It was observed that for any organization either profit making or non profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to...Continue Reading »

    65 pages |  177 engagements | 

  • 66. AUDIENCE PERCEPTION OF RIVERS STATE RADIO LOCAL NEWS PROGRAMME AS A TOOL FOR RUR...

    » Abstract The primary aim of the research was to examine audience perception of Rivers State radio local news programme on Gokana local government. People as a communication being always anxious to get date news on local, state, national and international.  In fact, news is the reason why many buy radio or listen to radio activities just because everyone wants to be informed, educated and enlighte...Continue Reading »

    65 pages |  141 engagements | 

  • 67. COMPARATIVE STUDY OF THE PERFORMANCE OF GOVERNMENT OWNED AND PRIVATELY OWNED BRO...

    » Abstract Since the emergency of broadcast media in Nigeria, it has been a tool in the hand of government, whether the government at the central, regional or state level with the core objective to serve the power that be rather than checkmating the government and serve as the voice of the voiceless. Government used it as its megaphone, extension of their ministry of information and propaganda machi...Continue Reading »

    65 pages |  166 engagements | 

  • 68. AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION (AIT) COVERAGE OF POLITICAL...

    » Abstract The research examines audience perception on coverage of political news of Africa Independent Television (AIT) in Lagos metropolis Lagos state with the view to know the impact of television in reporting political activities. The research is anchored on Agenda Setting Theory, Democratic Participant and Social Responsibility Theories. Cross sectional survey research was adopted while the da...Continue Reading »

    65 pages |  167 engagements | 

  • 69. BROADCASTING MEDIA AS A TOOL FOR SOCIAL CHANGE AMONG RESIDENTS

    » Abstract Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement.  Mass media particularly radio and television has been a major agent of socialization and tools for social changes especially now that people depend on message from mass media.  The research therefore, ai...Continue Reading »

    65 pages |  163 engagements | 

  • 70. CHALLENGES AND PROSPECTS OF MEDIA PRACTICES UNDER DEMOCRATIC SYSTEM

    » Abstract Normative theory seeks to locate media structure and performance within the milieu in which it operates i.e press always take on the form and colouration of the social and political structure within which it operates. In short, the political structure of a country determines the form and colouration of the press. The research however aims at examining the challenges and prospects of media...Continue Reading »

    65 pages |  128 engagements | 

  • 71. COMPARATIVE ANALYSIS OF PERFORMANCE OF GOVERNMENT AND PRIVATELY OWNED BROADCASTI...

    » Abstract The research comparatively analyzes the performance of government owned and privately owned broadcasting media organization with a study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn using the stratified sampling technique. Two hypoth...Continue Reading »

    65 pages |  138 engagements | 

  • 72. COMPARATIVE ANALYSIS OF VIEWERSHIP PREFERENCE OF FOREIGN AND LOCAL TELEVISION ST...

    » Abstract The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. The paper is anchored on cultural imperialism, media imperialism and globalization theories. Survey research method was used with 120 copies of questionn...Continue Reading »

    65 pages |  146 engagements | 

  • 73. CHALLENGES AND PROSPECTS OF MEDIA PRACTICES UNDER MILITARY REGIME

    » Abstract The research examined the challenges and prospects of media practices under Military Regime: An Appraisal of Ibrahim Babangida Regime (1985 –1993). It is obvious that there are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news reporting. These laws are meant to dictate to journalists what they should and should not publi...Continue Reading »

    65 pages |  139 engagements | 

  • 74. IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA

    » AbstractThe media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and services via mass media which can later translate such promotion into building brand loyalty among consumers. However, this research was conc...Continue Reading »

    65 pages |  165 engagements | 

  • 75. INFLUENCE OF HYPO TELEVISION ADVERTISING ON STUDENTS’ CHOICE OF BLEACH

    » Abstract The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms of effective advertising message delivery when compared with other media. People cultivate and get influenced by what they watch on television consciously or unconsciously because it mi...Continue Reading »

    65 pages |  135 engagements | 

  • 76. BROADCASTING MEDIA AS MEANS OF DISSEMINATING AGRICULTURAL INFORMATION

    » Abstract The research apprises broadcast media as means of disseminating agricultural information to the farmers in Obokun Local Government area of Osun State.  In a country like Nigeria, Malaysia and India, where literacy level is low, the choice of communication media is of vital importance. In this regard the television and radio are significant, as they transfer modern agricultural technology...Continue Reading »

    65 pages |  122 engagements | 

  • 77. COMMUNITY RADIO BROADCASTING AND AGRICULTURAL DEVELOPMENT

    » Abstract The research is thrust to examine community radio broadcasting and agricultural development of Obosi town in Anambra State. Findings show that the success of agricultural development in rural community largely depends on the nature and extent of use of mass media in mobilization of people for development. The planners in developing countries realize that the development of agriculture cou...Continue Reading »

    65 pages |  187 engagements | 

  • 78. INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONS SUSTAINABILITY

    » ABSTRACT The research focuses on corporate social responsibility in Nigeria’s telecommunication sector (A case study of Globacom Nigeria Limited, Enugu). Survey research method was used and the sample size was ninety two and it was determined using the Taro Yamane formula. The research used both the primary and secondary sources of data in the course of study. The primary data were collected thr...Continue Reading »

    65 pages |  122 engagements | 

  • 79. DRAMA AS AN EFFECTIVE TOOL IN PREVENTING THE SPREAD OF EBOLA VIRUS

    » Abstract Drama otherwise known as movie has been part and parcel of our society and is one of the instruments for national mobilization, education and development because of its communication strength and simplicity, no wonder it was employed at the emergency of ebola virus in Port Harcourt. The core objective of the research is to study the effectiveness of drama in preventing the spread of ebol...Continue Reading »

    65 pages |  110 engagements | 

  • 80. CONTRIBUTIONS OF BROADCAST MEDIA IN CURBING EBOLA VIRUS IN NIGERIA

    » Abstract The research examines the contributions of broadcast media in curbing the spread of Ebola virus in Nigeria and particularly in Lagos and other cities. It was established that one of the means used to contained ebola when it first reported in Nigeria was through communication particularly broadcast media through various sensitization and enlightenment programmes and news, this helps to deb...Continue Reading »

    65 pages |  95 engagements | 


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