Home » Mass Communication » EFFECTIVENESS OF PLANET RADIO PROGRAMME “IFIOK” IN THE ENHANCEMENT OF RURAL ...
EFFECTIVENESS OF PLANET RADIO PROGRAMME “IFIOK” IN THE ENHANCEMENT OF RURAL DEVELOPMENT
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 67 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 3,495 times
Delivery: Within 24 hoursCHAPTER ONE
INTRODUCTION
- Background of the Study
The power of communication as an agent of change and development cannot be overemphasized. The current age of communication is regarded as the information age. This is the age when the vehicle of mass communication comprising of television, radio and the print media have become imperative to the development of all.
Radio has been singled out as the most effective instrument for the rural dwellers, thus; making its advantages over other media in comparable in terms of coverage, portability, cheap, cost effectiveness, etc.
Radio as a medium of communication was however not popular in Nigeria before the mid-70s, its high cost and was restricted to the rich. Today, as a medium is now poular as it is found in almost every homes.
Okigbo (1990) states that the attraction radio has for the rural dwellers is derived from its cheap price and cost of operation. Radio sets are easily portable and can be used by both the educated and the illiterate. This is so because some radio stations broadcast more than 80 percent of their programmes in vernacular languages. In the developed world, radios pervasive impact in the life of the people is due primarily to its immediacy and flexibility.
Even the government in this current political dispensation have taken giant strides towards integrating the rural dwellers into the scheme of things. In otherwords, efforts are being geared by the government in bringing its programmes, policies and government closer to the rural dwellers through the use of radio programmes.
The idea of wireless communication “Radio” after being first showed in theoretical and mathematical form in 1864 by James Clerk Maxwell that electromagnetic waves could propagate through a free space, has today become an effective tool for the dissemination of information, educational, entertainment programmes to rural dwellers. This communication through the radio can be referred to as purposive communication because the information sent is meant to mobilize the listeners. It is the only medium of mass communication that is affordable in the economic situation of developing countries.
The radio is also versatile because it can be used to transmit messages and information in different languages. For instance, when one is broadcasting or transmitting messages to the people you can use radio and broadcast in the languages of their choices.
The growth and development of people in rural areas depend on how communication and information flow between the media (radio) and the people in the rural area. For development to occur, the people in the areas must be fed with information that will educate, integrate, mobilize and empower the people, this will help to keep the people at the same level with the urban and also call the attention of the government to the aid of the rural dwellers.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EXPLORING THE CONTRIBUTION OF SOCIAL MEDIA TOWARDS THE PROMOTION OF YOUTHS POLITICAL INTEREST IN NIG...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Social media platforms have fundamentally transformed the global landscape of human interactio...More »
Item Type: Project Material | 54 pages | 104 engagements |
- 2.
AN ASSESSMENT OF THE USE OF SOCIAL MEDIA PLATFORM AS SOURCES OF OBTAINING NEWS UPDATE AMONG UNDERGRA...
AN ASSESSMENT OF THE USE OF SOCIAL MEDIA PLATFORM AS SOURCES OF OBTAINING NEWS UPDATE AMONG UNDERGRADUATES STUDENTS OFNOVENA UNIVERSITY CHAPTER ONE...More »
Item Type: Project Material | 54 pages | 100 engagements |
- 3.
THE ROLE OF RADIO IN PROMOTING HEALTHY LIFESTYLE CHOICES AMONG RURAL RESIDENTS
CHAPTER ONE INTRODUCTION 1.1 Background of the study Global health promotion strategies have increasingly recognised the significance of mass media, i...More »
Item Type: Project Material | 54 pages | 1,357 engagements |
- 4.
THE ROLE OF MASS MEDIA IN INFORMING THE PUBLIC ON HERDSMEN ACTIVITIES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background Of Study Mass media is a technology that aims to meet a large number of people. It is the most popular...More »
Item Type: Project Material | 56 pages | 689 engagements |
- 5.
AN EVALUATION OF THE ROLE OF TELEVISION MEDIA IN THE CULTURAL PROMOTION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Human survival and civilization are fundamentally based on culture, and this reflects in its d...More »
Item Type: Project Material | 54 pages | 1,289 engagements |
- 6.
AN ANALYSIS OF THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS DISSEMINATION BY BROADCAST MEDIA IN ABUJ...
CHAPTER ONE: INTRODUCTION Background of the Study The mass media are tools for mass communication that have unique responsibilities to keep memb...More »
Item Type: Project Material | 54 pages | 1,639 engagements |