Language is the chief medium of communication used for all forms of social interaction, the most important of which is passing and receiving information and messages. Advertisement also a form of communication, relies on language to pass its message in order to attract consumers to what it is advertising. This study, which is a pragmatic analysis of the interface between informativeness and conciseness in the language of advertising of the print media, focuses on the informative content as well as the conciseness of the adverts. Information cues such as price, quality, nutrition, packaging availability etc are used to assess the informative content of the adverts. An advert that contains one or more of these cues, is regarded as informative. The study also adopts Grice‟s co-operative principle to analyse the invisible meaning contained in the advertising slogans. The presence of hidden meaning from which readers are left to make inferences generates implicatures which readers derive, in order to make meaning out of the adverts. Fifty (50) adverts were selected and analysed. The findings reveal that, most advertising slogans are not informative in themselves. Readers have to rely on the additional information given, to fully understand the advert. Also revealed is that, an advertisement that seeks to be informative is not concise, while too an advert that seeks to be concise is not informative.
A PRAGMATIC STUDY OF THE INTERFACE BETWEEN INFORMATIVENESS AND CONCISENESS IN THE LANGUAGE OF ADVERTISEMENT OF THE NIGERIAN PRINT MEDIA
A PRAGMATIC STUDY OF THE INTERFACE BETWEEN INFORMATIVENESS AND CONCISENESS IN THE LANGUAGE OF ADVERTISEMENT OF THE NIGERIAN PRINT MEDIA
Chapters 1–5 | ₦5,000
Get Complete Project Material NowABSTRACT
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The term „language‟ has a wide range of application. This has prompted several
definitions by linguists focusing on the different aspects of language, such as the general concept of language, the formal features of language; phonology, grammar and semantics. Some linguists emphasize on the functions performed by language, while others have applied language figuratively to all forms of human behaviour, such as the languages of music, medicine, computer and theatre. The language of advertising falls into this group.
Languages have developed and are constituted in their present forms in order to meet the needs of communication in all its ramifications. Sapir (1921), in Crystal (1972:396) defines language as “a purely human and non-instinctive method of communicating ideas, emotions and desires by means of voluntarily produced symbols”. Language interacts with every other aspect of human life in society, and itcan be understood only if it is considered in relation to society. A language is both a working system of communication in the period and in the community wherein it is used.
This Project is for You If:
- You are writing your final year project for the first time and don't want to make costly mistakes
- This is your exact topic, or very close to what your supervisor gave you
- Your supervisor has rejected one or more chapters and you don't know what to fix
- You are stuck on Chapter 3 or data analysis and nothing is making sense
- Your deadline is close and you are still far behind
- You can't find enough materials anywhere for your topic
- My project supervisor is very strict and I don't want to have any problem with my project work — I need a well structured and referenced project
- I saw my school project requirement and I am confused on where or what to do
- Everyone in my class has submitted their project and I haven't even started yet
- My supervisor rejected my research methodology and I don't know what to do
- I thought my topic was simple and easy but on Chapter 2 I cannot find any material and my work is due for submission
- I have the content somehow but my references and bibliography are all over the place and I don't know how to arrange them properly
- I am combining school with work and I genuinely do not have the time to write everything from scratch — I just need something to work with
- My supervisor changed the topic I wanted and approved another one — I am confused on where to start from
- I am scared of submitting something that will be flagged for plagiarism — I need something original that I can use as a proper guide
- I have been browsing the internet for days looking for materials on this topic and I cannot find anything useful anywhere
- This is not my first time doing this project — I have carried it over before and I cannot afford to do it again
- I have written some chapters already but I am stuck midway and need to see how others handled the same topic
Here's everything you get with the complete project package:
✔Chapters 1–5 (Word & PDF)
✔Abstract & Table of Contents
✔References, Citation & Bibliography
✔Fully Editable Microsoft Word Format
✔Original, Plagiarism-Free Content
✔Delivery Within 24 Hours
Complete package —₦10,000₦5,000
Price may return to ₦10,000 at any time.
See Our Conversations With Students on WhatsApp
Students sharing their experience after using our service
Urgent delivery confirmed
Screenshot unavailable
Payment received and project delivered
Screenshot unavailable
Quality work and a repeat order
Screenshot unavailable
Returning customer appreciation
Screenshot unavailable
Customer appreciation
Screenshot unavailable
What Other Students Are Saying
↩ View More ReviewsCan't find what you're looking for?
Search thousands of project topics across every department.
Frequently Asked Questions
Yes. All project materials on iProject are original, well-researched, and crafted to be plagiarism-free. They are intended as academic guides and reference materials.
You will receive the complete project in both Microsoft Word (.docx) and PDF formats, making it easy to edit and submit.
Once payment is confirmed, the material is delivered within 24 hours to the email address supplied at checkout.
Absolutely. The Word format is fully editable, allowing you to modify the content, swap out case studies, and adapt the material to your specific research context.