Home » English Language » A PRAGMATIC STUDY OF THE INTERFACE BETWEEN INFORMATIVENESS AND CONCISENESS IN TH...
A PRAGMATIC STUDY OF THE INTERFACE BETWEEN INFORMATIVENESS AND CONCISENESS IN THE LANGUAGE OF ADVERTISEMENT OF THE NIGERIAN PRINT MEDIA
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 4,280 times
Delivery: Within 24 hoursLanguage is the chief medium of communication used for all forms of social interaction, the most important of which is passing and receiving information and messages. Advertisement also a form of communication, relies on language to pass its message in order to attract consumers to what it is advertising. This study, which is a pragmatic analysis of the interface between informativeness and conciseness in the language of advertising of the print media, focuses on the informative content as well as the conciseness of the adverts. Information cues such as price, quality, nutrition, packaging availability etc are used to assess the informative content of the adverts. An advert that contains one or more of these cues, is regarded as informative. The study also adopts Grice‟s co-operative principle to analyse the invisible meaning contained in the advertising slogans. The presence of hidden meaning from which readers are left to make inferences generates implicatures which readers derive, in order to make meaning out of the adverts. Fifty (50) adverts were selected and analysed. The findings reveal that, most advertising slogans are not informative in themselves. Readers have to rely on the additional information given, to fully understand the advert. Also revealed is that, an advertisement that seeks to be informative is not concise, while too an advert that seeks to be concise is not informative.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
AN ANALYTICAL STUDY OF ENGLISH LANGUAGE PERFORMANCE OF SECONDARY SCHOOL STUDENTS WITH HEARING IMPAIR...
CHAPTER ONE INTRODUCTION Background of the study Education is an intrinsic and essential right of every person, basic for personal development a...More »
Item Type: Project Material | 54 pages | 44 engagements |
- 2.
VIEWERSHIP OF EDUCATIONAL PROGRAMMES ON TELEVISION AMONG SECONDARY SCHOOL STUDENTS IN LAGOS
. CHAPTER ONE: INTRODUCTION Background of the Study One of the most common forms of home entertainment, television is easily available to childr...More »
Item Type: Project Material | 54 pages | 2,458 engagements |
- 3.
ACVIEVING UNITY AND COHERENCE THROUGH CONTRADICTIONS IN THE NOVELS OF ACHEBE, IYAYI AND HABILA
ABSTRACT This study attempts an exploration of how unity and coherence through contradictions are achieved in Achebe‟sThings Fall Apart, Iyayi‟s...More »
Item Type: Project Material | 50 pages | 13,478 engagements |
- 4.
THE USE OF EXTENSIVE READING IN PROMOTING COMMUNICATION COMPETENCE IN SECONDARY SCHOOL
ABSTRACT The study examined the extent of the use of extensive reading in promoting communication competence in secondary school with reference to so...More »
Item Type: Project Material | 50 pages | 27,691 engagements |
- 5.
THE IMPACT OF NIGERIAN PIDGIN ON THE WRITTEN ENGLISH OF SENIOR SECONDARY SCHOOL STUDENTS
Abstract This study investigated the effectiveness of Nigerian Pidgin English in Nigerian senior secondary school in Lagos state. The study employed a...More »
Item Type: Project Material | 50 pages | 30,497 engagements |
- 6.
TEACHERS’ AND STUDENTS USE OF SCHOOL LIBRARIES FOR DEVELOPING READING CULTURE IN SENIOR SECONDARY ...
ABSTRACT This study investigated the teachers and students’ use of school and class libraries for developing reading culture in senior secondary...More »
Item Type: Project Material | 50 pages | 21,487 engagements |