UTILIZATION OF SOCIAL MEDIA AS A MARKETING STRATEGY IN ENTREPRENEURIAL BUSINESS
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 2,852 times
Delivery: Within 24 hoursABSTRACT
New phenomena come and go on a frequent basis. But every now and then something with potential to change the business environment comes to the forefront. The business world is not immune to any impact that may arise. Social media is one such phenomenon. Social media which is sometimes referred to as social networking and Web 2.0 refers to collaboratively produced and shared media content (Tapscott and Williams, 2008). Social media came into existence in the 1990s. (Boyd and Ellison, 2007) documented that the first recognizable social network site was launched in 1997 called Six degrees on sixdegrees.com. It allowed users to create profiles, list their friends and, beginning in 1998, surf friends lists. While Six Degrees attracted millions of users, it failed to become a sustainable business and, in 2000, the service closed. In 2002, social media received a great boost with the launch of Friendster. Within a year of its launch, Friendster boasted more than three million registered users and a ton of investment interest. In 2003, my space, LinkedIn, Last FM, Tribe net, Hi5 etc. sprang up. In 2004, popular names like Facebook Harvard, Dogster and Mixi evolved. From 2006 till now a lot of social media sites have been launched like twitter, 2go, whatsapp, google plus, badoo etc. The tools and strategies for communicating with customers have changed significantly with the emergence of the phenomenon known as social media, also referred to as consumer generated media. This form of media describes a variety of new sources of online information that are created, initiated, spread and used by consumers’ intent on educating each other about products, brands, services, personalities and issues. Social media have become a major factor in influencing various aspects of consumer behaviour including awareness, information acquisition, opinions, attitudes, purchase behaviour, and post-purchase communication and evaluation (Mangold & Faulds, 2009).
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
FLIPPED CLASSROOM STRATEGY ON SECONDARY SCHOOL STUDENTS ACADEMIC ACHIEVEMENT IN TEACHING AND LEARNIN...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Effective communication, collaborative problem solving, innovative thinking, and critical thin...More »
Item Type: Project Material | 54 pages | 666 engagements |
- 2.
EFFECT OF SCAFFOLDING INSTRUCTIONAL STRATEGY ON ACADEMIC ACHIEVEMENT OF SECONDARY SCHOOL BIOLOGY
CHAPTER ONE INTRODUCTION Background of the Study Education is the structural key to a nation's harmony, stability, and sustainable development; it ...More »
Item Type: Project Material | 54 pages | 565 engagements |
- 3.
EFFECTS OF ICT ON STUDENTS' VOCABULARY DEVELOPMENT IN SECONDARY SCHOOLS
EFFECTS OF ICT ON STUDENTS' VOCABULARY DEVELOPMENT IN SECONDARY SCHOOLS CHAPTER ONE INTRODUCTION 1.1 Background of the Study Learning vocabulary ...More »
Item Type: Project Material | 54 pages | 0 engagements |
- 4.
EFFECTS OF ICT ON STUDENTS' VOCABULARY DEVELOPMENT IN SECONDARY SCHOOLS
CHAPTER ONE INTRODUCTION Background of the Study Learning vocabulary is the most important part of learning a language. Wilkins as an early representa...More »
Item Type: Project Material | 54 pages | 1,621 engagements |
- 5.
ASSESSMENT OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) CHALLENGES ENCOUNTERED IN TEACHING BUSINESS...
CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The role of technology in teaching and learning is rapidly becoming one of the most impo...More »
Item Type: Project Material | 51 pages | 883 engagements |
- 6.
IMPACT OF SCHOOL FUNDING ON SECONDARY SCHOOLS OUTPUT IN KOGI STATE
CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Education is the hub to human existence and development. It is through education that values a...More »
Item Type: Project Material | 54 pages | 880 engagements |