08168958821
Impact of TV Advertisement on Children Buying Behaviour
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 55 pages | 1-5 chapters | Amount: ₦5,000 | 1 order. | Marked useful: 4,541 times
Delivery: Within 24 hoursImpact of TV Advertisement on Children Buying Behaviour
Abstract
The research examined the effect of television commercials (adverts) on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being an audiovisual medium that mirrors reality is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch in television according to Geoge Gerbner. Also children are influenced by the advertiser’s promise that the product or service will benefit them. Survey research method was adopted with 100 children as sample size that are between the age of 5-15. The results revealed that advertisements played a vital role in introducing a new product in the family list and making better choice during shopping. Similarly, the larger percentage of children watched Nestle advert with Milo, Magi and Golden Morn are the common products that are frequently watched on television stations. The data were analyzed using table, frequency and percentage method. The major factors that influence children in watching advert on television are graphic/image or illustration. It is recommended that advert should be structured in such a way that will not deceive children and it should perform the same functions as advertised to children while APCON should be mindful of the need to protect the public from deceitful and moral advertisements i.e advertisers should have respect for the minors by telling the truth in their message to avoid cheating under age.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
INFLUENCE OF SOCIAL MEDIA IN PROMOTIION OF SCIENCE EDUCATION
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Globally, the advancement of internet technology has resulted in its adoption as the m...More »
Item Type: Project Material | 54 pages | 849 engagements |
- 2.
EXPLORATION INTO OFFICE POLITICS ON EMPLOYEE JOB EFFECTIVENESS IN TERTIARY INSTITUTIONS
CHAPTER ONE INTRODUCTION Background to the Study Globally, tertiary education is to contribute to the overall development of the nation by providing a...More »
Item Type: Project Material | 54 pages | 702 engagements |
- 3.
ASSESSMENT OF SOCIO ECONOMIC STATUS AND THE ACCESS TO QUALITY EDUCATION AMONG SECONDARY SCHOOL STUDE...
ASSESSMENT OF SOCIO ECONOMIC STATUS AND ACCESS TO QUALITY EDUCATION AMONG SECONDARY SCHOOL STUDENTS IN IGABI LOCAL GOVERNMENT KADUNA STATE NIGERIA CHA...More »
Item Type: Project Material | 54 pages | 748 engagements |
- 4.
ASESSING THE ROLE OF EDUCATIONAL INSTITUTIONS IN PROMOTING SUSTAINABLE SOLID WASTE MANAGEMENT PRACTI...
ASSESSING THE ROLE OF EDUCATIONAL INSTITUTIONS IN PROMOTING SUSTAINABLE SOLID WASTE MANAGEMENT PRACTICES IN CAMEROONIAN SCHOOLS CHAPTER ONE INTRODU...More »
Item Type: Project Material | 54 pages | 714 engagements |
- 5.
ASSESSING THE FACTORS INFLUENCING THE ADOPTION OF AUDITS IN EDUCATIONAL INSTITUTIONS IN CAMEROON
CHAPTER ONE INTRODUCTION Background of the Study Globally, investment in education development is crucial to the survival and progress of any modern n...More »
Item Type: Project Material | 54 pages | 676 engagements |
- 6.
AN ASSESSMENT OF NIGERIA UNION OF TEACHERS ACTIVITIES AND MANAGEMENT OF EDUCATIONAL CRISES IN LAGOS ...
AN ASSESSMENT OF NIGERIA UNION OF TEACHERS ACTIVITIES AND MANAGEMENT OF EDUCATIONAL CRISES IN LAGOS STATE SENIOR SECONDARY SCHOOLS IN OJO, LOCAL GOV...More »
Item Type: Project Material | 54 pages | 930 engagements |