Home » Economics » IMPACT OF E-COMMERCE ON BUSINESS PERFORMANCE IN A BUSINESS TO BUSINESS ENVIRONME...
IMPACT OF E-COMMERCE ON BUSINESS PERFORMANCE IN A BUSINESS TO BUSINESS ENVIRONMENT
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | 1 order. | Marked useful: 7,587 times
INSTANT PROJECT MATERIAL DOWNLOADCHAPTER ONE
1.1 BACKGROUND OF THE STUDY
E-commerce is viewed as the electronic means of production, distribution, marketing, sale or delivery of goods and services .According to (Baker & McKenzie 2001 cited Kaynak et al 2005). Shultz & Baumgartner (2001) e-commerce is viewed as the buying and selling of products, services and information via computer networks”. Globerman et al (2001 cited Kaynak et al 2005) also states that ecommerce involves the contractual agreement between the buyer and the seller and conclusion of that agreement through the payment of goods and services via the electronic means
Watson et al. (1998) provides reasons as benefit of e-commerce .This include low transaction cost, customer service which provides good image of the firm, and increase visibility; to improve customer service, enable market expansion; reduced stakeholder communication costs through on-line transactions and information distribution. The research therefore seek to investigate the Impact of e-commerce on business performance in a business to business environment -
1.2 STATEMENT OF THE PROBLEM
2 The World Trade Organization (WTO) provides a definition of E-commerce as the electronic means of production, distribution, marketing, sale or delivery of goods and services .According to (Baker & McKenzie 2001 cited Kaynak et al 2005). Shultz & Baumgartner (2001) e-commerce is viewed as the buying and selling of products, services and information via computer networks”. Globerman et al (2001 cited Kaynak et al 2005) also states that ecommerce involves the contractual agreement between the buyer and the seller and conclusion of that agreement through the payment of goods and services via the electronic means
Watson et al. (1998) provides reasons as benefit of e-commerce .This include low transaction cost, customer service which provides good image of the firm, and increase visibility; to improve customer service, enable market expansion; reduced stakeholder communication costs through on-line transactions and information distribution
The current trend in global trade and commerce show the increasing use of E-Commerce to increase sales globally; however there is also an increase in competition by larger firms’ .Brand Loyalty is also decreasing as customers can readily switch their buying pattern. Low Average Order Values. It often takes several days to locate the ideal product after intensive search. Many ecommerce solutions lack personalization, some are mechanical, and devoid of 'intelligence ‘and ‘understanding’ Large firms requires. good numbers of consumers requires a more personalized, assisted, shopping experience, which many cannot provide.
Therefore the problem confronting this research is to determine Impact of e-commerce on business performance in a business to business environment
1.3 OBJECTIVES OF THE STUDY
To determine the Impact of e-commerce on business performance in a business to business environment
E-commerce is viewed as the electronic means of production, distribution, marketing, sale or delivery of goods and services .According to (Baker & McKenzie 2001 cited Kaynak et al 2005). Shultz & Baumgartner (2001) e-commerce is viewed as the buying and selling of products, services and information via computer networks”. Globerman et al (2001 cited Kaynak et al 2005) also states that ecommerce involves the contractual agreement between the buyer and the seller and conclusion of that agreement through the payment of goods and services via the electronic means
Watson et al. (1998) provides reasons as benefit of e-commerce .This include low transaction cost, customer service which provides good image of the firm, and increase visibility; to improve customer service, enable market expansion; reduced stakeholder communication costs through on-line transactions and information distribution.
1.4 RESEARCH QUESTIONS
What constitute the nature of ecommerce?
What is the impact of ecommerce on business performance in a business to business environment
1.5 SIGNIFICANCE OF THE STUDY
The study shall elucidate on the impact of ecommerce on the performance of businesses with a view to providing a comparative analysis with the traditional buying and selling practice
1.6 RESEARCH HYPOTHESIS
Ho The impact of e-commerce on business performance in a business to business environment is low
Hi The impact of e-commerce on business performance in a business to business environment is low
1.7 SCOPE OF THE STUDY
The study focuses on the appraisal of the impact of e-commerce on business performance in a business to business environment
1.8 LIMITATIONS OF THE STUDY
The study was confronted by some constraints including geographical factor and logistics.
1.9 DEFINITION OF TERMS
E-COMMERCE DEFINED
E-commerce is viewed as the buying and selling of products, services and information via computer networks”.
BRAND LOYALTY DEFINED
This is the faithfulness which the consumers exhibit to a particular brand, with the view of ensuring repeat purchases, irrespective of existing competition.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EFFECT OF INFLATION ON SOCIOECONOMIC STATUS OF HOUSEHOLD IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the Study Globally, high inflation continues to be a significant unresolved matter. It is a prominent concer...More »
Item Type: Project Material | 54 pages | 1,159 engagements |
- 2.
AN ASSESSMENT INTO THE EFFECT OF FEDERAL STUDENT LOAN DEFAULT RATES: IMPLICATION FOR THE NIGERIAN EC...
CHAPTER ONE INTRODUCTION Background of the study The higher education system in Nigeria has seen significant growth in recent decades, with a risin...More »
Item Type: Project Material | 54 pages | 999 engagements |
- 3.
AN EXAMINATION OF THE CAUSES AND EFFECTS OF ECONOMIC MELTDOWN IN NIGERIA (AN ASSESSMENT OF TINUBU AD...
CHAPTER ONE INTRODUCTION Background of the Study Economic meltdown, sometimes known as an economic crisis, can be described as a state of economic slo...More »
Item Type: Project Material | 54 pages | 1,434 engagements |
- 4.
AN EXAMINATION OF THE EFFECTS OF ECONOMIC STAGNATION ON NIGERIA ECONOMIC GROWTH AND DEVELOPMENT (A C...
CHAPTER ONE INTRODUCTION Background of the Study It is well acknowledged by all citizens that Nigeria and other countries are currently experiencing a...More »
Item Type: Project Material | 54 pages | 1,167 engagements |
- 5.
AN IN-DEPTH INVESTIGATION OF THE IMPLICATIONS OF ECONOMIC STAGNATION ON THE LIVELIHOOD OF RURAL DWEL...
AN IN DEPTH INVESTIGATION OF THE IMPLICATIONS OF ECONOMIC STAGNATION ON THE LIVELIHOOD OF RURAL DWELLERS CHAPTER ONE INTRODUCTION Background of the St...More »
Item Type: Project Material | 54 pages | 1,111 engagements |
- 6.
AN IN-DEPTH STUDY OF WIDESPREAD HARDSHIP IN NIGERIA(AN EXPERIENCE UNDER TINUBU ADMINISTRATION)
AN IN DEPTH STUDY OF WIDESPREAD HARDSHIP IN NIGERIA(AN EXPERIENCE UNDER TINUBU ADMINISTRATION) CHAPTER ONE INTRODUCTION Background of the Study The...More »
Item Type: Project Material | 54 pages | 1,292 engagements |