• Analysis Of The Impact Of Effective Communication In Increasing Organizational Productivity

ABSTRACT

The topic of this research is Analysis of the Impact of Effective Communication in Increasing Organizational Productivity. A case study of the Nigerian Breweries Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey design for the study. The population of the study was eight hundred and ninety-nine (899) employee of the company, with sample size of one hundred and thirty-three (133). The researcher used both the primary and secondary sources of data in the course of the study. The primary data were collected through the instrument of questionnaire and observation. The secondary data were collected from text books, journals, magazine, newspapers, and libraries. The research finding revealed that communication breakdown has effect in the management of an organization which results in low productivity. The researcher recommended among other management should continue to keep in touch with the workers on new development in the organization.

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TABLE OF CONTENTS

Title page

i

Dedication

ii

Abstract

iii

Acknowledgement

iv

Table of contents

v

Lists of Tables

Lists of Figures

CHAPTER ONE: INTRODUCTION

1.1

Background of the study

1

1.2

Statement of the problem

4

1.3

Objectives/purposes of the study

5

1.4

Research questions/hypothesis

6

1.5

Significance of the study

6

1.6

Limitation of the study

6

1.7

Scope of the study

7

Chapter References

8

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.1

Theoretical framework for the study

9

2.2

Historical background

19

2.3

Current literature on theories postulated above

21

Chapter References

45

CHAPTER THREE:  RESEARCH DESIGN AND METHODOLOGY

3.1

Research Design

46

3.2

Sources of Data

46

3.2.1

Primary Sources of Data

46

8

3.2.2

Secondary Sources of Data

47

3.3

The population of study

47

3.4

Sample Design and Determination of Sample Size

48

3.5

Methods of Data Collection

50

3.5.1

Questionnaire Design, Distribution and Collection of Responses

50

3.5.2

Secondary methods of Data Collection

50

3.6

Methods of Data Presentation and Analysis

51

Chapter References

52

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1

Data Presentation

53

4.1.1

Demographic characteristics

53

4.1.2

Presentation According to Key Research Questions

55

4.2

Analysis Based on Research Hypothesis

55

CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATION

AND CONCLUSION

5.1

Summary of findings

62

5.2

Conclusion

64

5.3

Recommendations

63

Bibliography

65

Appendix

67

Questionnaire

68

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LIST OF TABLES

Table 4:1.1  Age Distribution of Respondents

53

Table 4:1.2  Gender Distribution

54

Table 4.1.3  Distribution of respondents of Marital Status

54

Table 4.2.1  Do you know, the objectives of your organization, if yes,

where were they made known to you?

55

Table 4.2.2  Does knowledge of objective affect your attitude at work?

56

Table 4.2.3  Who communicates managerial decisions in your

organization?

56

Table 4.2.4  Which medium of communication do you prefer?

57

Table 4.2.5  To what extent do cordial relationships affect the

effective communication?

58

Table 4.2.6  In your opinion do you think that interpersonal relationship

with colleagues affect effectiveness of communication

in your organization?

58

Table 4.2.7  How long have you spent in this organization?

59

Table 4.2.8  Do you think that communication in your organization

is effective?

60

Table 4.2.9   If yes, do you think it improves managerial performance?

60

Table 4.2.10 Does   knowledgeobjectiveofaffectcompany’syour

attitude to work?

61

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