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1. AN ASSESSMENT OF MASS MEDIA AVAILABILITY AND LEVEL OF USAGE IN THE TEACHING AND ...
» ABSTRACT This research was carried out to assess mass media availability and level of usage in the teaching and learning of Government in Lagos State schools. The research design for this study was descriptive survey and it employed the used of two questionnaires: Teachers Questionnaire on Availability and Level of Usage of Mass Media (TQALMM) and Students’ Questionnaire on Availability and Leve...Continue Reading »
Item Type: Project Material | 50 pages | 3,440 engagements | Source: Mass Communication Projects & Research Materials
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2. THE RELATIONSHIP BETWEEN TELEVISION VIEWING AND AGGRESSIVE BEHAVIOUR
» ABSTRACT The study examined the relationship between television aggressive behaviour and students academic performance in selected secondary schools in Mainland Local Government Area of Lagos State. Some relevant and related literatures were reviewed in this study under sub headings. The research survey was used in the assessment of respondents’ opinions. The questionnaire was used to collect vi...Continue Reading »
Item Type: Project Material | 50 pages | 3,644 engagements | Source: Mass Communication Projects & Research Materials
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3. SEMANTIC AND LEXIS USED IN THE SELECTED HOUSEHOLD ADVERTS AIRED IN TELEVISION ME...
» CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The study of language, which constitutes the underlying platform for this research work, is one concept which has defied all forms of easy definition as is done in all other concepts of life. The use of language is what distinguishes man from the monkey, the baboon, the ape and other higher animals; hence it is purely human. Language is the one ...Continue Reading »
Item Type: Project Material | 50 pages | 4,369 engagements | Source: Mass Communication Projects & Research Materials
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4. USAGE OF NEWS PICTURES IN NEWSPAPER
» ABSTRACT This study is about photojournalism with focus on the use of News pictures in Nigerian Newspapers. Photojournalism is an important arm of Journalism that uses images to tell stories and report events. Thus, photojournalists interpret events and communicate news worthy messages through their photographs published in the newspaper. The research method applied in this study is content ...Continue Reading »
Item Type: Project Material | 50 pages | 16,237 engagements | Source: Mass Communication Projects & Research Materials
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5. NEWSPAPER COVERAGE OF NIGERIA 2015 GENERAL ELECTION
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY “...Mass media are often referred to as the fourth estate of realm because of the power they wield and the oversight function they exercise. The print media as a major player in democratic governance and development has been recognized since the late 17th century, and remains a fundamental principle of modern day democratic theory and practice esp...Continue Reading »
Item Type: Project Material | 50 pages | 4,033 engagements | Source: Mass Communication Projects & Research Materials
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6. TELEVISION AS A TOOL FOR MOULDING PUBLIC OPINION
» ABSTRACT This project was undertaken to analyze "television as a tool for moulding public opinion, a case study of mainland local government Lagos State. The research aimed to study the television as one of the engines that propel, mould and influence public opinion for its continuity and realization through: Informing, entertaining and persuading. Television is a powerful tool for moulding public...Continue Reading »
Item Type: Project Material | 50 pages | 4,724 engagements | Source: Mass Communication Projects & Research Materials
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7. AN EVALUATION OF ROLE OF THE MEDIA AND NATIONAL SECURITY IN NIGERIA
» ABSTRACT Chapter one This chapter is a window to this project. It would discuss the background to study, statement of problem, objective of study, and significance of study. The chapter would raise some research questions, discuss the research methodology, scope and limitation of study and review the relevant literatures that were used. Chapter Two will discuss the general or basic functions of ...Continue Reading »
Item Type: Project Material | 50 pages | 7,564 engagements | Source: Mass Communication Projects & Research Materials
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8. AN APPRAISAL OF MARKETING MIX APPLICATION IN RETAIL BUSINESSES
» ABSTRACT This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to what extent. In order to effectively and efficiently carryout an appraisal of marketing mix application in retail industry that would be a reflection of the entire retail business in Auchi town, some selected retail business w...Continue Reading »
Item Type: Project Material | 50 pages | 5,715 engagements | Source: Marketing Projects & Research Materials
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9. THE EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT
» ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it wa...Continue Reading »
Item Type: Project Material | 50 pages | 7,328 engagements | Source: Marketing Projects & Research Materials
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10. EFFECT OF MARKETING PLANNING ON THE PERFORMANCE OF SERVICE ORGANIZATION
» ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the research methods used for data collection were mainly questionnaires and personal interview which are both primary sources, in addition to these research was the second...Continue Reading »
Item Type: Project Material | 50 pages | 6,269 engagements | Source: Marketing Projects & Research Materials
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11. THE EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT
» ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affec...Continue Reading »
Item Type: Project Material | 50 pages | 5,444 engagements | Source: Marketing Projects & Research Materials
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12. GOING BEYOND JUST ADVERTISING AND ITS IMPACT TO SALES TURNOVER OF A COMPANY
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is any paid form of non personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observe that for any promotional activity to be called advertisement it must be paid for. In the real sense it is the...Continue Reading »
Item Type: Project Material | 50 pages | 4,936 engagements | Source: Marketing Projects & Research Materials
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13. IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS
» ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis and test were carried out in reliable statistical techniques such as frequency distribution table and the use of a chi square, null hypothesis, alternate hypothesis a...Continue Reading »
Item Type: Project Material | 50 pages | 5,039 engagements | Source: Marketing Projects & Research Materials
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14. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS
» ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates ...Continue Reading »
Item Type: Project Material | 50 pages | 6,241 engagements | Source: Marketing Projects & Research Materials
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15. IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION
» ABSTRACT The importance of the product life cycle in marketing cannot be over emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major contributing factor is the introduction of the product at a wrong time. When the product that has the prospect of success is introduced at a point of market saturation, it is bound. This project i...Continue Reading »
Item Type: Project Material | 50 pages | 4,757 engagements | Source: Marketing Projects & Research Materials
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16. INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR
» ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis of the influence of advertising on consumer buying behavior using Coca Cola (coke) advertisement as a case study. This study was primarily designed to evaluate the...Continue Reading »
Item Type: Project Material | 50 pages | 4,558 engagements | Source: Marketing Projects & Research Materials
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17. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT
» ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy rely more on the estimate of likely demand than knowledge of lost in order to make a logical profit planning decision in a manufacturing company...Continue Reading »
Item Type: Project Material | 50 pages | 5,444 engagements | Source: Marketing Projects & Research Materials
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18. MARKETING OF PETROLEUM PRODUCTS
» ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others are to examine if petroleum products in Benin depot are adequately to be distributed to sales outlet, and if favourism and corruption affect the distribution of these products. To resolve these contention issues, data were collected throu...Continue Reading »
Item Type: Project Material | 50 pages | 4,919 engagements | Source: Marketing Projects & Research Materials
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19. MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENT...
» ABSTRACT This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to develop marketing strategies for manufacturing enterprise there by resulting in many products failures in the market. In view of this, the act of undertaking this research is to examine how marketin...Continue Reading »
Item Type: Project Material | 50 pages | 4,879 engagements | Source: Marketing Projects & Research Materials
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20. NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors, employees, suppliers of the organization. New products help keep the firm competitive in a changing market (Patrick, 1997). The consequence of product development have a direct impact on competitiven...Continue Reading »
Item Type: Project Material | 50 pages | 4,810 engagements | Source: Marketing Projects & Research Materials
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21. PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS
» ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and questionnaire ot management and staff of NASCO company. Percentage was used to analyze the data collected. The research was guided by three hypotheses formulated which was tested using the chi squa...Continue Reading »
Item Type: Project Material | 50 pages | 4,504 engagements | Source: Marketing Projects & Research Materials
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22. POLITICAL MARKETING IN NIGERIA
» ABSTRACT This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention of this study that marketing plays a vital role in politics. The research carefully identifies how politicians were able to carry their political activities to the grass root level of various communities with the aid of market segmentation. The rese...Continue Reading »
Item Type: Project Material | 50 pages | 4,648 engagements | Source: Marketing Projects & Research Materials
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23. ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS
» Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet some of its basic marketing goals such as creating enough awareness and stimulating demand through the arousal of the right appeal to ensure believability, acceptance and reliability of the products. The research was ...Continue Reading »
Item Type: Project Material | 50 pages | 5,665 engagements | Source: Marketing Projects & Research Materials
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24. ROLE OF MARKETING IN NIGERIA BANKING SECTOR
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer a large and ever expanding number of products and services to the public and private sector such as long and short term loans, annuities, saving accounts, mortgages financial advice and other financial services. ...Continue Reading »
Item Type: Project Material | 50 pages | 12,386 engagements | Source: Marketing Projects & Research Materials
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25. SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS
» ABSRACT T This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the level of satisfaction derived from patronizing them In order to obtain necessary information for this study, both primary and secondary data were used, primary ...Continue Reading »
Item Type: Project Material | 50 pages | 6,261 engagements | Source: Marketing Projects & Research Materials