DEVELOPMENT AND FUNCTIONS OF PACKAGE IN THE MARKETING OF CONSUMERS PRODUCTS
» CHAPTER ONE 1.0 Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack. Packaging is the first contact a consumer has with the product, so it is therefore of prime importance that materials are...Continue Reading »
41 pages | 562 engagements | Source: Marketing Projects & Research Materials
APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY
» (A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0 Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Staton (1964) defines marketing “as a total interaction of business activiti...Continue Reading »
56 pages | 543 engagements | Source: Marketing Projects & Research Materials
ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION
» . A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0 INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as...Continue Reading »
100 pages | 568 engagements | Source: Marketing Projects & Research Materials
AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATION ON THE PROFITABILITY ...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the pack...Continue Reading »
63 pages | 541 engagements | Source: Marketing Projects & Research Materials
AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS
» (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is one of the four major tools that companies use to direct persuasive communication to target buyers and publics. It consists of non personal or one way forms of communication conducted through paid media under clear sponsorship. The advertisers inc...Continue Reading »
64 pages | 567 engagements | Source: Marketing Projects & Research Materials
THE MERNYANG VERB PHRASE
» CHAPTER ONE 1.0 GENERAL BACKGROUND/INTRODUCTION In this project, I shall be examining one of the levels of linguistics that deals with the arrangement of words to form sentence, that is SYNTAX, and my focus shall be on ‘Verb Phrase’ an aspect, which can be referred to as the apex of syntax, with examples from Mernyang language to buttress and establish my facts. By definition, Y...Continue Reading »
71 pages | 516 engagements | Source: Linguistics And Communication Projects & Research Materials
THE MOBILIZATION OF WOMEN IN ILORIN POLITICS 1979-2003
» THE MOBILIZATION OF WOMEN IN ILORIN POLITICS 1979 2003 CHAPTER ONE 1.1 INTRODUCTION Gender incongruity in politics is a worldwide phenomenon, literature abounds showing that the level of women’s participation at the highest level of political activity accounts for their invisibility in the top positions of power. Locally and internationally, such low representation cut across countries wi...Continue Reading »
112 pages | 556 engagements | Source: Political Science Projects & Research Materials
THE ORGANIZATION OF AFRICAN UNITY (OAU) TO AFRICAN UNION (AU) THE JOURNEY SO FAR...
» CHAPTER ONE ISSUES AND REASONS FOR REGIONAL INTERGRATIONS 1.1 Introduction Regional integration is not a new idea or initiative in Africa. Along with the creation of African common market it has been fueling division of African leaders for the past 45 decade. In fact, the creation of the 0rganisation of African Unity (OAU) in 1964 reflected the awareness, by the leaders of the day that Africans...Continue Reading »
93 pages | 537 engagements | Source: Political Science Projects & Research Materials
THE OSUN OSOGBO FESTIVAL: ITS FUNCTIONS AND AESTHETICS.
» CHAPTER ONE 1.1 Introduction Festival is an event usually set by a local community. It centres on and some unique Aspects of that community. It is a set of activities and practice designed to entertain the People of that particular community. Among many religions, a ‘feast’ is a set celebration in honour of God or gods. A Feast and a f...Continue Reading »
48 pages | 558 engagements | Source: Others
THE POLITICAL RHYTHM IN THE POETRY OF JACK MAPANJE THE CHATTERING WAGTAIL OF MIK...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Literature in South Africa during the time of Jack Mapanje was protest literature. It has it roots in the unique political situation of the country. The political Rhythm in South Africa is a policy of discrimination, which is also know as Apartheid and deceptively called a policy of separate de...Continue Reading »
48 pages | 426 engagements | Source: Political Science Projects & Research Materials
THE PRESS WAR AGAINST POLITICAL INDISCIPLINE IN NIGERIA (A CASE STUDY OF THE PU...
» THE PRESS WAR AGAINST POLITICAL INDISCIPLINE IN NIGERIA (A CASE STUDY OF THE PUNCH NEWSPAPERS 1999 2007) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY “Without information there is no accountability, Information is power and the more people who posses it, the more power is distributed”1 Journalism is more about dissemination of information which the press in Nigeria does dai...Continue Reading »
58 pages | 535 engagements | Source: Mass Communication Projects & Research Materials
THE ROLE OF OKERIMI-ORO IN THE CO-ORDINATION OF OROFEDERATION IN THE 20TH CENTUR...
» THE ROLE OF OKERIMI ORO IN THE CO ORDINATION OF OROFEDERATION IN THE 20TH CENTURY CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Oro is a town in Irepodun Local Government Area in Kwara State. It lies on the Ilorin Lokoja highway, and is about fifty four kilometers West East of Ilorin, the State capital. Oro force within the middle belt region and a transition zone between the No...Continue Reading »
83 pages | 466 engagements | Source: Political Science Projects & Research Materials
THE ROLE OF THE NJIKOKA DIASPORA COMMUNITY IN FLORIDA, IN HOMELAND DEVELOPMENT....
» THE ROLE OF THE NJIKOKA DIASPORA COMMUNITY IN FLORIDA, IN HOMELAND DEVELOPMENT.(1980 – 2007) CHAPTER ONE 1.1 INTRODUCTION Over the years, one of the most important developments in the field of migration has been the mass exodus and the emergence of large and economically thriving Nigeria Diaspora Communities in the developed countries of America and Europe...Continue Reading »
68 pages | 423 engagements | Source: History Projects & Research Materials
THE ROLE OF WOMEN IN THE SOCIO- ECONOMIC DEVELOPMENT OF NIGERIA AS IN THE JOYS O...
» THE ROLE OF WOMEN IN THE SOCIO ECONOMIC DEVELOPMENT OF NIGERIA AS IN THE JOYS OF MOTHERHOOD BY BUCHI EMECHETA CHAPTER ONE GENERAL INTRODUCTION 1.0 BACKGROUND TO THE STUDY Traditionally the experience of marriage and motherhood dominates the life and identity of women in Africa.Women were left behind to mind the home and children.Traditionally it is believ...Continue Reading »
54 pages | 562 engagements | Source: Others
THE ROMANTIC PHILOSOPHY IN THE POETRY OF WILLIAM WORDSWORTH AND SAMUEL TAYLOR CO...
» The romantic philosophy in the poetry of william wordsworth and samuel taylor coleridge CHAPTER ONE 1.0 INTRODUCTION The early Romantic period coincides with what is often called the “Age of Revolutions” including of course, the American (1778) and the French (1789) revolutions an age of upheavals in political, economic and social traditions. The age which witnessed the initia...Continue Reading »
57 pages | 451 engagements | Source: Others
THE SOCIO-ECONOMIC DEVELOPMENT IN ODO-OWA DURING THE COLONIAL PERIOD
» THE SOCIO ECONOMIC DEVELOPMENT IN ODO OWA DURING THE COLONIAL PERIOD CHAPTER ONE INTRODUCTION 1.1 AIMS AND OBJECTIVES This work is aimed at ensuring that socio economic development of Odo Owa in Oke Ero Local Government Area of Kwara State during the colonial period is articulated and written down for historical purpose, thus ensuring that the basic informat...Continue Reading »
67 pages | 422 engagements | Source: Political Science Projects & Research Materials
THE SURVIVAL OF IGBOMINA INDIGENOUS POLITICAL STRUCTURE UNDER THE ILORIN EMIRATE...
» THE SURVIVAL OF IGBOMINA INDIGENOUS POLITICAL STRUCTURE UNDER THE ILORIN EMIRATE SYSTEM IN THE 20TH CENTURY CHAPTER ONE GENERAL INTRODUCTION 1.1 STATEMENT OF THE PROBLEM The motivation to undertake this study on “the survival of Igbomina indigenous political structure under Ilorin emirate system in the 20th century” is born out of increasing question on the identity and tenacity o...Continue Reading »
84 pages | 479 engagements | Source: Political Science Projects & Research Materials
THE UNEME NOUN PHRASE
» CHAPTER ONE INTRODUCTION 1.0 General Background of the Study This research work is based on the language called Uneme language spoken in Edo State. This work will focus on the aspects of Uneme Noun Phrase. The term Noun Phrase forms an important aspect of syntax. Syntax is a branch of linguistics, derived from ancient Greek ‘SYN’ and ‘TAX’. SYN...Continue Reading »
108 pages | 502 engagements | Source: Linguistics And Communication Projects & Research Materials
THE USE OF LOCALLY OBTAINED RUBBER LATEX AS BINDER IN PAINT FORMULATION
» THE USE OF LOCALLY OBTAINED RUBBER LATEX AS BINDER IN PAINT FORMULATION CHAPTER ONE INTRODUCTION The origin of paint and painting started thousands of yeas ago. It can be rightly said that the desire to decorate their mummies sparked of this concept in Egypt around 15,000. Since then, this practice has gradually developed through many stages until modern concept of paint and painting came ...Continue Reading »
83 pages | 450 engagements | Source: Others
THE VERB PHRASE OF KOFYAR LANGUAGE
» CHAPTER ONE 1.0 INTRODUCTION This study focuses on the verb phrase of kofyar. Kofyar is a dialect of “sura” that can be found in the northern part of plateau state in a local government called Qua’an pan. The kofyar are a population in the middle belt of Nigeria numbering around 50,000. They are majorly known as ‘KOFYARA’ among the...Continue Reading »
76 pages | 497 engagements | Source: Linguistics And Communication Projects & Research Materials
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