A CRITICAL STUDY ON THE LANGUAGE OF NEWSPAPER ADVERTISEMENT
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 3,754 times
INSTANT PROJECT MATERIAL DOWNLOADCHAPTER ONE
INTRODUCTION
Advertising has been defined as a powerful communication force and a vital marketing tool helping to sell goods and services, images and ideas. Advertising may also be seen as “a group of activities aiming at and including dissemination of information in any paid product or service to compel actions in accordance with the intent of an identifiable sponsor.
In Africa, town crying and hawking were the earliest forms of advertising. These have survived in many Nigerian villages till date. With respect to media advertising, which is the focus of this paper.
The print media came into Nigeria in 1859 with the appearance of a Yoruba language newspaper “Iwe Iroyin” published by Reverend Henry Townsend at Abeokuta. The publication carried an advert in form of an announcement for the Anglican Church.
It is noteworthy that the earliest forms of newspaper advertising were crude and unsophisticated. But they not only help the local merchants to sell of his goods, or services, but also set a pace for the modern methods of advertising, which have over a long period of time undergone tremendous changes such that today, a lot can be written on the language of advertising in Nigeria.
STATEMENT OF PROBLEM
It is clear that the copywriter is restrained to the use of language in advertisement, and the owner of the advert has a primary motive of making profit out of the adverts. It is obvious that in good adverts language matters in this context; therefore, purpose of this study will be to critically analyze the most suitable language for newspaper advertisement.
RESEARCH QUESTION
The following will help guide the research study in achieving its objectives:
- What makes you stop and look at the adverts?
- What kind of adverts do you place on newspapers?
- What kind of caption should be given to adverts?
- What kind of message should be driven out through advertisement?
- Should adverts be short or lengthy?
Purpose of the Study
The purpose of this study will be to examine the following:
- To know how to construct adverts to attract readers or viewers.
- To be able to distinguish the terminology to use in different adverts.
- To be able to determine the right choice of language used in newspaper advertisement.
- Understand the need for long or short newspaper adverts.
SIGNIFICANCE OF THE STUDY
This study will be able to unveil some of those hidden facts about the use and choice of languages used in newspaper advertisements, and also bring about a more refined advert outputs.
This research study will highly relevant to the readers, and especially to the world of journalism in the way and manner in which adverts are to be constructed and be placed on newspapers for public consumption.
Purpose of the Study
The purpose of this study is to examine the following:
- To know how to construct adverts to attract readers or viewers.
- To be able to distinguish the terminology to use in different adverts.
- To be able to determine the right choice of language used in newspaper advertisement.
- Understand the need for long or short newspaper adverts.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
THE ROLE OF RADIO IN PROMOTING HEALTHY LIFESTYLE CHOICES AMONG RURAL RESIDENTS
CHAPTER ONE INTRODUCTION 1.1 Background of the study Global health promotion strategies have increasingly recognised the significance of mass media, i...More »
Item Type: Project Material | 54 pages | 1,126 engagements |
- 2.
THE ROLE OF MASS MEDIA IN INFORMING THE PUBLIC ON HERDSMEN ACTIVITIES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background Of Study Mass media is a technology that aims to meet a large number of people. It is the most popular...More »
Item Type: Project Material | 56 pages | 525 engagements |
- 3.
AN EVALUATION OF THE ROLE OF TELEVISION MEDIA IN THE CULTURAL PROMOTION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Human survival and civilization are fundamentally based on culture, and this reflects in its d...More »
Item Type: Project Material | 54 pages | 1,168 engagements |
- 4.
AN ANALYSIS OF THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS DISSEMINATION BY BROADCAST MEDIA IN ABUJ...
CHAPTER ONE: INTRODUCTION Background of the Study The mass media are tools for mass communication that have unique responsibilities to keep memb...More »
Item Type: Project Material | 54 pages | 1,508 engagements |
- 5.
AN ASSESSMENT OF PUBLIC PERCEPTION ON THE ROLE OF MASS MEDIA IN THE CAMPAIGN AGAINST CHILD
LABOUR IN NIGERIA SOCIETY CHAPTER ONE INTRODUCTION 1.1 Background of the study The media, especially with regard to children, is a potent too...More »
Item Type: Project Material | 54 pages | 1,388 engagements |
- 6.
INFLUENCE OF NEWS BLOGGING ON JOURNALISM
ABSTRACT This study was carried out to examine the influence of news blogging on journalism: an assessment of student perception. the study ...More »
Item Type: Project Material | 54 pages | 1,694 engagements |