Department of Marketing | Final Year Project Topics
The impact of personal selling on sale volume
» of mobile phones in Calabar municipality. (Marketing) ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. T...Continue Reading »
57 pages | 4,137 engagements |
IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR
» IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new ...Continue Reading »
81 pages | 2,058 engagements |
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS
» ( A CASE STUDY OF NASCO MARKETING COMPANY) ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the coun...Continue Reading »
75 pages | 1,475 engagements |
THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS
» (A CASE STUDY OF ROYAL ARK HOTEL LIMITEDABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this projec...Continue Reading »
93 pages | 1,275 engagements |
PRODUCT PLANNING AND DISTRIBUTION
» (A CASE STUDY OF NIGERIA BOTILING COMPANY (NBC) PLC ENUGU) ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. To understand the idea of product planning, product distribution and its circle. To know system of planning and distribution. To apprehend the effect of product distribution and planning a...Continue Reading »
94 pages | 1,619 engagements |
THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...
» (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campai...Continue Reading »
81 pages | 1,994 engagements |
EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS IF HAIR DRESSING SALOON IN ENUGU...
» (A CASE STUDY OF AFTER 8 SALOON) ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public re...Continue Reading »
67 pages | 1,100 engagements |
PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...
» PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA – A CASE STUDY OF NNPC ENUGU AND PORT HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were ra...Continue Reading »
50 pages | 2,048 engagements |
PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS
» (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this stud...Continue Reading »
112 pages | 1,782 engagements |
PROBLEMS AND PROSPECTS OF QUALITY CONTROL IN MANUFACTURING FIRMS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But often times this gal is not achieved due to some problems in the firms. The quality of any firms products or servi...Continue Reading »
62 pages | 1,598 engagements |
PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT
» (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY’S PLC, ENUGU. ABSTRACT Product planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come out with a good quality product, it must undergo many processes, from planning for either short range or long, fore casting doing market research ...Continue Reading »
81 pages | 1,416 engagements |
MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGER...
» ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders. From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufact...Continue Reading »
75 pages | 1,511 engagements |
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY O...
» THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers...Continue Reading »
69 pages | 1,152 engagements |
AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY (A CASE STUDY OF YOYO PURE WATER EN...
» ABSTRACT This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water. To carry out the research work, some of the following objectives were set out. To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure water in Enugu metropolis. To determine the impact of distribution on the profitability of Yoyo pure wate...Continue Reading »
77 pages | 1,114 engagements |
MARKETING OF DIARY PRODUCT IN ENUGU METROPOLIS ( A CASE STUDY OF FAN MILK NIGERI...
» TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Statement of problem 1.2 Objective of study 1.3 Research question 1.4 Signifificance of the study 1.5 Scope of the study 1.6 Definition of terms CHAPTER TWO Review of related literature 2.1 The meaning of marketing 2.2 The role of marketing mix 2.3 The role of marketing in the society 2.4 Importance of marketing 2.5 Recent trends in marketing in Nigeri...Continue Reading »
60 pages | 1,499 engagements |
THE IMPACT OF NAFDAC ON MARKETING OFDRUGS IN ENUGU STATE
» ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholesom...Continue Reading »
121 pages | 1,614 engagements |
ANALYSIS OF CONSUMER PRODUCT ACCEPTANCES ON BRAND LOYALTY
» CHAPTER ONE 1.1 INTRODUCTION In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the day go by to numerous influences and factors which propel them to accept a product or develop a brand loyalty.Consu...Continue Reading »
83 pages | 1,256 engagements |
CONSUMER PROTECTION POLICY IN NIGERIA
» (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the impact of “marketing mix” in the accomplishment of organization objecti...Continue Reading »
123 pages | 2,422 engagements |
CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF M...
» CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN. ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing v...Continue Reading »
85 pages | 1,428 engagements |
MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN
» MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering t...Continue Reading »
69 pages | 781 engagements |