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Department of Marketing | Final Year Project Topics

  • 141. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT
    » (A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiv...Continue Reading »

    79 pages |  1,354 engagements | 

  • 142. ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION ...
    » ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES ABSTRACT The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffectiveness is can put people off from the advertised product. Advertising as a business promotional tool has badly neglected in Nigeria industrie...Continue Reading »

    107 pages |  1,536 engagements | 

  • 143. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES ...
    » (A CASE STUDY OF ALL STATES TRUST BANK PLC) ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust Bank plc...Continue Reading »

    103 pages |  722 engagements | 

  • 144. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH
    » ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a prod...Continue Reading »

    75 pages |  645 engagements | 

  • 145. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE
    » ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and the customers of the company. In the organizi...Continue Reading »

    86 pages |  1,030 engagements | 

  • 146. A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT
    » ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through any of the promotional mix variables. This research work is aimed at finding out the role advertising plays in tourism development. Chapter one contains a general discussion of...Continue Reading »

    73 pages |  985 engagements | 

  • 147. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE
    » (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: To determine the impact of personal selling on the marketing of Milo. To find out whether personal...Continue Reading »

    87 pages |  1,855 engagements | 

  • 148. ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METR...
    » ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude, which will result in rejection of the service/product, a...Continue Reading »

    79 pages |  1,753 engagements | 

  • 149. AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS
    » ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira spent on advertising. The study was limited to cosmetics produced and market in Enugu Metropolis. The objective of the was main...Continue Reading »

    82 pages |  535 engagements | 

  • 150. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE
    » ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future that is needed for recognition and implementation o...Continue Reading »

    96 pages |  1,895 engagements | 

  • 151. AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA
    » ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structured questionnaires to complete. Their re...Continue Reading »

    88 pages |  610 engagements | 

  • 152. THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT
    » IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE ABSTRACT The purpose of this study was to investigate problem problems facing the marketing of poultry product in Egor Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers who were into selling of poultry product in Edo State. TABLE OF CONTENT Chapter One Introduction Backgroun...Continue Reading »

    26 pages |  2,495 engagements | 

  • 153. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION
    » : A CASE STUDY OF FIRST BANK NIGERIA PLC To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined ...Continue Reading »

    75 pages |  1,171 engagements | 

  • 154. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUD...
    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product, then is one of constantly monitoring the market and adjusting the ...Continue Reading »

    926 engagements | 


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