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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 141. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE

    » CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF THE STUDYAs the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell its products and services, that can satisfy their cu...Continue Reading »

    65 pages |  116 engagements | 

  • 142. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

    » CHAPTER ONE INTRODUCTIONSmall scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of these challenges have been highlighted by many authors...Continue Reading »

    65 pages |  175 engagements | 

  • 143. EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNI...

    » CHAPTER ONE INTRODUCTION1.1      Background to the StudyConsumers are not just willing to buy products, but are ready to experience them and some will go so far that they will help companies build them. Therefore, experience is a central element of the life of today’s consumer (Schmitt, 2003). Experience occurs as a result of encountering through things and thus, experience is the stimulati...Continue Reading »

    65 pages |  114 engagements | 

  • 144. IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE NIGERIAN BREWERY INDUSTRY

    » INTRODUCTION 1.1  BACKGROUND TO THE STUDYBrands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Roberts: (1995). It was during the 16th century, however, that brands similar to those we see today have s...Continue Reading »

    65 pages |  114 engagements | 

  • 145. THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT

    » CHAPTER ONE INTRODUCTION1.1    BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very important and crucial role in ensuring new product acceptance in the prospective target market. Advertising has been defined as any paid form of non personal presentation of id...Continue Reading »

    65 pages |  125 engagements | 

  • 146. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF BANKS

    » CHAPTER ONE INTRODUCTION1.1    BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks were not only few and fair between competitor. The central bank of Nigeria (CBN) fixed minimum and maximum lending and interest rates.Since the new...Continue Reading »

    65 pages |  127 engagements | 

  • 147. THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY

    » CHAPTER ONE INTRODUCTION1.0     BACKGROUND TO THE STUDYIt is assumed that when one is having high organizational commitment, he is very loyal and when he has job involvement he becomes dedicated to his job. The work of Hortzberg (1966) has set the tone of researching in the determination of what makes a sales team satisfied in the workplace and the implications of satisfaction and dissatisfact...Continue Reading »

    65 pages |  155 engagements | 

  • 148. THE IMPACT OF SALES PROMOTION ON CUSTOMER'S LOYALTY IN THE NIGERIAN TELECOMMUNIC...

    » CHAPTER ONE  1.0    INTRODUCTION1.1    BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of customers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate br...Continue Reading »

    65 pages |  139 engagements | 

  • 149. IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE

    » ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched in recent years from attracting new customers to pr...Continue Reading »

    65 pages |  274 engagements | 

  • 150. MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES

    » CHAPTER ONE 1.0     INTRODUCTION1.1     BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company and its various customers. much is involved in achieving a big term survival needs.Customers patronage is one of the major ingredients for a company’s long existence .patronage is one of the major ingredients for company’s long existence .patronag...Continue Reading »

    65 pages |  217 engagements | 

  • 151. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL ...

    » CHAPTER ONE INTRODUCTION1.1     BACKGROUND TO THE STUDYUdeagha, I. (1999, 227), defined personal selling as a process of conversing the sale of a company products or service by salesman or woman, it is a dynamic process involving direct contract between the seller of a product or services and the prospective buyers through oral or face to face or telephone discussion or written mail exchange o...Continue Reading »

    65 pages |  239 engagements | 

  • 152. THE EFFECTS OF CONSUMERISM IN MARKETING FAKE/COUNTERFEIT DRUGS IN NIGERIA

    » CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their consumers. It is a term that have various meaning depending on who is directly involved. But to the consumers himself , it is an organized movement of consumers, government and concerned citizens aimed at protecting  them from  practices that  infringe upon their rights . Generally, ...Continue Reading »

    65 pages |  229 engagements | 

  • 153. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRI...

    » CHAPTER ONE 1.0      INTRODUCTION1.1      BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors, researcher. These definition are according to the researcher background and series  of researcher made by them. Marketing is also defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services...Continue Reading »

    65 pages |  223 engagements | 

  • 154. THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING PRODUCTIVITY OF LOCALLY MAD...

    » ABSTRACT                                                    This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the   focal point of study. A descriptive research was conducted and a judgmental sampling technique was used to select   thirty (30)  staff of the compan...Continue Reading »

    65 pages |  175 engagements | 

  • 155. MARKETING RESEARCH AND IT'S IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY

    » CHAPTER ONE INTRODUCTION1.1   BACKGROUND OF THE STUDYAfrican Banking Corporation which established its first branch in Lagos was the first bank to open its doors in 1892. The colonial masters established the bank solely for their trade in Nigeria which was then a British colony. According to Ugwanyi (2002:66) other banks come into existence such as British bank for West Africa (BBWA) now first ...Continue Reading »

    65 pages |  163 engagements | 

  • 156. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY

    » CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored towards filling up and s...Continue Reading »

    65 pages |  133 engagements | 

  • 157. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ...

    » CHAPTER ONE  INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy.Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.Kotler (2008) opines that market is a place or a geographical area where buyers and sel...Continue Reading »

    65 pages |  137 engagements | 

  • 158. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

    » CHAPTER ONE 1.1     INTRODUCTION The success of any business organization depends largely on consumer patronage. For any product or services of an organization to be suitable, it need to be communicated to the consumer. Not wit the product or services, are communicated to consumer, their existence cannot be  recognized, hence patronage may not be  realized. Organization promote their good ...Continue Reading »

    65 pages |  156 engagements | 

  • 159. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS ON PATRONAGE

    » CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF THE STUDY The banking industry which is various bank put together to this industry consist of the central, commercial, merchant, development and saving banks. Central bank being the apex bank. Though banks are classified according to their functions, a detailed study of their various functions showed that they have common features and functions bu...Continue Reading »

    65 pages |  183 engagements | 

  • 160. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

    » CHAPTER ONE  INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon, it can be quite difficult for a manager to plan effectively. Forecasting help managers by reducing some of the uncertainties, thereby enabling them to develop more meaningful plans than they might otherwise. A forecast is a statement of the future. At one time or another, we ...Continue Reading »

    65 pages |  156 engagements | 


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