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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 121. SURVIVALSTRATEGIES IN SMALL BUSINESS
    » (A CASE STUDY OF SOME SELECTED SMALL SCALE INDUSTRIES IN LAGOS STATE)     ABSTRACT This study was carried out to investigate into the Survival Strategies in small Scale Business in. Lagos State (a case study of some selected small scale industries). Information was sought on the activities and the performance of the small scale enterprises in Lagos State in the areas of loan acquisition, marketi...Continue Reading »

    60 pages |  76 engagements | 

  • 122. THE CONTRIBUTION OF MARKETING RESEARCH FOR NEW PRODUCT DEVELOPMENT
    » (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)     ABSTRACT The research work focused on "the contribution of marketing research for new product development". Discussing fully marketing research and new product development, its definition, importance, different types of marketing research and stages of new product development.   The research topic is concerned with the persistent increase of n...Continue Reading »

    74 pages |  96 engagements | 

  • 123. THE EFFECT OF MARKETING COMMUNICATION ON CONSUMER BUYING BEHAVIOUR
    » (A CASE STUDY OF NIGERIA BOTTLING COMPANY N.B.C PLC)   TABLE OF CONTENTS PAGE Title page Dedication Acknowledgement Table of contents   CHAPTER ONE 1.0         Introduction 1.1                        Background to the Study 1.2                        Purpose of Study 1.3                        Research Question 1.4  ...Continue Reading »

    41 pages |  100 engagements | 

  • 124. THE EFFECT OF MATERIALS MANAGEMENT ON THE PROFITABILITY OF THE MANUFACTURING COM...
    » (A Study of Cadbury Nigeria Plc)                                                                        ABSTRACT This research was to examine The Effect of Materials Management on the Profitability of the Manufacturing Company with special reference to Cadbury Nigeria Plc. This study show with statistical evidences that materials ...Continue Reading »

    82 pages |  79 engagements | 

  • 125. THE EFFECT OF MEDIA ADVERTISEMENT ON SALES OF CONSUMER GOODS IN SOME SELECTED MA...
    »   TABLE OF CONTENTS   CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem  1.3       Objectives of the Study  1.4       Research Questions 1.5       Hypotheses 1.6       Significance of the Study 1.7       Scope of the Study 1.8       Limitations of the Study 1.9       Operational Definitions 1...Continue Reading »

    82 pages |  76 engagements | 

  • 126. THE EFFECT OF PRODUCT PLANNING AND DEVELOPMENT IN THE GROWTH OF ORGANISATION
    » (A Case Study Of Smithkline Glaxo Nigeria Plc)       ABSTRACT   This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were gathered through primary source with the aid of a well structured questionnaire. Simple random sampling technique was ado...Continue Reading »

    72 pages |  76 engagements | 

  • 127. THE INFLUENCE OF SALE PROMOTION ON EMPLOYEES PERFORMANCE IN AN ORGANIZATION
    » (A CASE STUDIES OF SOME BANKS)   ABSTRACT The study examined the influences of sales promotion of an employee in an organization. The research problem involves an investigation of the extent of which sales promotion influences an employee performances.   The extant literatures were reviewed, directly look at inducing retailers, consumers and sales persons by offering incentives or adding value f...Continue Reading »

    67 pages |  77 engagements | 

  • 128. THE PROBLEMS AND PROSPECTS OF DISTRIBUTING PAINTS IN NIGERIA
    » (A CASE STUDY OF BERGER PAINT NIGERIA PLC)   ABSTRACT This study explores the problems and prospects of distributing paints in Nigeria with Berger Paint Nigeria Pic, as its "case study. The study considers whether the middlemen shouldbe influenced to avoid undue charging of high prices and hoarding, whether selection of the night middlemen has relevance in the effectiveness of the company's distr...Continue Reading »

    56 pages |  83 engagements | 

  • 129. THE IMPACT OF SALES PROMOTION ON PRODUCT COMPETITIVENESS OF FAST MOVING CONSUMER...
    » (FMCG)   ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the market. Two hypotheses were set up in chapter one as variables for measurement and guide. Chapter one also discusses the problems to be ad...Continue Reading »

    61 pages |  96 engagements | 

  • 130. THE IMPACT OF SOCIAL RESPONSIBILITY ON ORGANISATIONAL IMAGE
    » (A CASE STUDY OF CADBURY NIGERIA PLC)       ABSTRACT This study focuses on the impact of social responsibility on organizational image. A case study of Cadbury Nig. Plc. The main objective of the research work was to determine the real impact of social responsibility as a tool for organizational image in other to make profitability and maximize shareholder wealth, to make the interest of shareh...Continue Reading »

    81 pages |  74 engagements | 

  • 131. CONSUMER GOODS
    » (A CASE STUDY OF CHI RETAIL FARMS     ABSTRACT The aim of this research work is to know the impact of retailing on the marketing of fast moving consumer goods. A field study was used to collect data from the respondent.   The first chapter is the introductory chapter containing the introduction, history of chi retail Farmshop, statement of problem, statement of hypotheses, purpose of study, sco...Continue Reading »

    53 pages |  64 engagements | 

  • 132. THE IMPACT OF SALES PROMOTION IN A BUSINESS ORGANISATION
    » (A Case Study of Nigeria Bottling Company Plc.)     ABSTRACT In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques in attempting to enhance their organization performance. The objective of this project work is to exami...Continue Reading »

    73 pages |  88 engagements | 

  • 133. THE IMPACT OF PRODUCT DIVERSIFICATION STRATEGY ON ORGANIZATIONAL GROWTH
    » (A Case Study of Coca Cola Nigeria Plc)                                                                          ABSTRACT This study examines the analysis of impact of diversification strategy on organization growth with particular emphasis on Coca Cola Nigeria Plc. In the course of the study, relevant literatures were reviewed t...Continue Reading »

    83 pages |  55 engagements | 

  • 134. THE IMPACT OF PROMOTIONAL MIX ON SALES PERFORMANCE
    » (A CASE STUDY OF GULDER BREWED BY NIGERIAN BREWERIES PLC)   ABSTRACT The study of Impact of Promotional Mix on Sales performance tried to investigate the sales performance of Gulder a product of Nigeria Breweries Plc and also find out promotional and marketing strategies that is been used in the organization.   The method and design of the study adopted the simple random technique in collecting ...Continue Reading »

    58 pages |  67 engagements | 

  • 135. THE IMPACT OF MARKETING STRATEGY ON PROFITABILITY OF CONFECTIONARY PRODUCT IN NI...
    » (A Case Study of O.K Foods Nigeria Limited)     ABSTRACT In recent times, priority has been to marketing strategies in any business organization, in order for the firm to have or acquire the market share targeted and eventually having success. The need for this study arose of confectionary products in Nigeria on in any business organization.   This work is aimed at knowing the impact of confect...Continue Reading »

    48 pages |  61 engagements | 

  • 136. THE IMPACT OF MARKETING STRATEGIES ON THE PERFORMANCE OF SMALL SCALE ENTERPRISES...
    » IN SHOMOLU LOCAL GOVERNMENT AREA LAGOS STATE     ABSTRACT The study examines the impacts of marketing strategies on the performance of small scale enterprise in Shomolu Local Government Area of Lagos State. The cross sectional survey research design was employed for the study. A self structured questionnaire was used to elicit data from respondents. The simple random sampling technique was used ...Continue Reading »

    61 pages |  61 engagements | 

  • 137. THE IMPACT OF MARKETING ORIENTATION ON SMALL SCALE INDUSTRY IN NIGERIA
    » (A CASE STUDY OF NIGERIAN ECONOMY)   ABSTRACT This Research work is designed to analyse, the various aspect of market orientation practices in small business enterprise, it is primarily aimed at the study of "whether or not", inadequate Market orientation can lead to small business failures.   It also touched, on the significance of market orientation, it's performance and other related industri...Continue Reading »

    43 pages |  63 engagements | 

  • 138. THE IMPACT OF MARKET ORIENTATION PRACTICES ON ORGANISATIONAL PERFORMANCE IN NIGE...
    » (A CASE STUDY OF FIRST BANK, FIRST CITY BANK, STERLING BANK, UBA AND ZENITH BANK)   ABSTRACT The purpose of the study is to gain a better understanding of the theoretical and empirical relationship between market orientation practices (intelligence generation, intelligence dissemination and responsiveness, customer focus, competitor orientation and inter functional coordination) and some measures...Continue Reading »

    87 pages |  53 engagements | 

  • 139. THE IMPACT OF MARKETING COMMUNICATION ON CUSTOMER'S LOYALTY TO CONSUMERS PRODUCT
    » (A CASE STUDY OF CADBURY NIGERIA PLC)   ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by "Marketing Communications on consumer loyalty to consumer products".   This study further reveals the identical, relationship between Marketing Communications with terms as used therein, such as Marketing. Mix (Those c...Continue Reading »

    101 pages |  54 engagements | 

  • 140. THE IMPACT OF INTENSIVE DISTRIBUTION STRATEGY ON MARKETING OF CONSUMER GOODS
    » (A CASE STUDY OF DOTMALL NIGERIA LIMITED)                             ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study.   To achieve the above stated objective both primary and secondary sources or data collection which include the use of questionna...Continue Reading »

    60 pages |  60 engagements | 


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