Department of Marketing | Final Year Research Project Topics | Download Free Projects
DIAGNOSING CORPORATE RESPONSES TO CONSUMERISM IN NIGERIA
» CHAPTER 1 INTRODUCTION BACKGROUND OF THE STUDY Several studies have been gaining attention in marketing as concepts and tools for understanding consumer’s behaviour and remedy required. This trend seems linked to the fact that offering more value to consumers has become an increasingly necessary part of overall marketing programmes. A societal emerging trend is the concept of consumerism. ...Continue Reading »
65 pages | 75 engagements |
DETERMINANTS OF TOURISM SERVICE MARKETING RESPONSIVENESS IN THE SOUTH-SOUTH GEOP...
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of global economy. It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene 2005). Tourism is at present the major export product for 83 percent of developing countries and main export of one third of them. In 2000 specifi...Continue Reading »
65 pages | 59 engagements |
THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUC...
» ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how be...Continue Reading »
65 pages | -1 engagements |
INFORMATION TECHNOLOGY AND CUSTOMER'S LOYALTY IN THE SERVICE INDUSTRY
» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Information and Communication Technology has no doubt brought with it dramatic changes in the way businesses are conducted worldwide. In early 70’s, Smith had first noted that technological changes in form of new machines are invariably one of the three important causes of increasing incomes. Neither has this notion changed, especially in th...Continue Reading »
65 pages | 84 engagements |
PRODUCT DIFFERENTIATION AS A COMPETITIVE TOOL IN THE MARKETING OF SOFT DRINK
» ABSTRACT The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the research, and research hypothesis. The review of different writers’ opinion on this research work constitutes chap...Continue Reading »
65 pages | 64 engagements |
TOURISM SITE CHARACTERISTICS AND TOURISTS RESPONSIVENESS IN CROSS RIVER STATE AN...
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of the global economy (Obot, 2003). It is already the number one industry in many countries, in terms of foreign exchange earnings and job creation (Agene, 2005). Tourism is at present the major export product for 83 percent of the developing countries and main export of one ...Continue Reading »
65 pages | 71 engagements |
PRODUCT MARKETING A STRATEGIC STEP FOR LIBRARIES IN THE INFORMATION AGE
» ABSTRACT This project is on product marketing – A strategic step for libraries in the information age. The study aims at presenting product marketing as a strategic step that all types of libraries must take in order to remain relevant in the information age and also highlights some of these strategies which are already in used in Imo State library board, Owerri. In the course of the study, s...Continue Reading »
65 pages | 59 engagements |
THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE
» ABSTRACT The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in the marketing strategies and achievement of organizational goals and objectives. And have tried to expos...Continue Reading »
65 pages | 65 engagements |
THE EFFECT OF MARKETING RESEARCH IN PRODUCT PLANNING PROCESS
» ABSTRACT This project work is designed to enlighten firms who have not yet understood this very well and those who are still ignorant of this fact that marketing research is inevitable in product planning process, if a firm will succeed, survive and grow in this competitive environment and in this era of marketing concept. This entire project is logically arranged in five chapters one ...Continue Reading »
65 pages | 60 engagements |
ASSESSMENT OF THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT
» Abstract Due to the economic condition of Nigerian society, firms undertaking new product development are faced with an environment which is characterised by long lead times from basic research to industrial application, a commercialisation phase with short lead times and an increasingly accelerated rate of obsolescence under the global competition of the new product development process. ...Continue Reading »
65 pages | 61 engagements |
An Analysis of the Strategic Marketing Decision of Fish Products in Cross River ...
» . Project Abstract: This research work will be limited to strategic marketing only and not on the marketing mix of fish production. The analysis of marketing will also be restricted on the role of marketing, the fish product and sales of fish based on pricing, the technological decision and level of unions as an influence in distribution of fish in Cross River State only.The work also limit...Continue Reading »
56 pages | 75 engagements |
An Examination of the Marketing Problems of Selected Small and Medium Scale Ente...
» . Project Abstract: Small and Medium Scale Enterprises (SMEs) as defined by the National Council of Industries (2009) refer to business enterprises whose total costs excluding land is not more than two hundred million naira (N200,000,000.00) only. Although, there exists no consensus among policy makers and scholars concerning the point at which a business firm is deemed to be small or medium. ...Continue Reading »
56 pages | 68 engagements |
CONFLICT RESOLUTION STRATEGIES IN CHANNEL DISTRIBUTION MANAGEMENT: AN EXPLORATOR...
» . Project Abstract: The study will provides an in depth knowledge on conflict resolution strategies and relationship quality of channel members as necessary foundation for achieving a successful distribution function of marketing. This is because distribution is one of the important marketing mix elements that propel time and place utility. However, where there are conflicts between channel m...Continue Reading »
57 pages | 79 engagements |
Evaluation of the effect of export channel strategy on organization performance
» : EPZ Calabar as a case study. Project Abstract: The study was on the effect of export channel strategy on organization performance in Nigeria. It specifically focused on the management of organization in the Export Processing Zone (EPZ). The top management staff members of these organization were studied to evaluate their perception and assessment on channel strategy usage, product chara...Continue Reading »
55 pages | 80 engagements |
Impact of motivation on the performance of sales counselors: Airtel Nigeria as a...
» . Project Abstract: The main focus of this study was to investigate The Impact of Motivation on the Performance of Sales Counselors in Airtel Nigeria Service Centre. Five null hypotheses were formulated to direct the study. Survey design was adopted where two sales teams out of the four sales teams operated by the Calabar Service Centre of Airtel were surveyed. A twenty four item questionnair...Continue Reading »
55 pages | 75 engagements |
Marketing information services by educational institutions
» Project Abstract: The primary purpose of marketing information services is to support teaching, learning and research in ways consistent with, and supportive of the institution’s mission and goals. In addition, information services should be sufficient in quality, depth, diversity, and currency to support the institutional curriculum. As a result of this, educational institutions informatio...Continue Reading »
55 pages | 73 engagements |
Relevance of marketing communication on organization’s corporate strategic pla...
» . Project Abstract: The study provides a frame work for the evaluation of the relevance of marketing communication on organizations corporate strategic planning. It provides an in depth knowledge of marketing communication to include information dissemination in the marketing department of an establishment. It will provides management on the essence of appreciating information from lower leve...Continue Reading »
55 pages | 74 engagements |
THE IMPACT OF TOTAL QUALITY MARKETING ON PRODUCTIVITY OF A FIRM
» (CASE STUDY G.T.B CALABAR). Project Abstract: The study empirically examined the Impact of Inflation on Historical Cost Convention in Financial Accounting Reporting. The objectives were; to examine the effect of depreciation on inflation, to examine the impact of asset on inflation, to evaluate the effect of profitability on inflation and to evaluate the impact of earning per share on infla...Continue Reading »
55 pages | 79 engagements |
MARKETING OF INDUSTRIAL PRODUCTS: A CASE STUDY OF SELECTED INDUSTRIAL PROJECT IN...
» . Project Abstract: This research work is aimed at determining the level of marketing of industrial product in Cross River State. Data collected through questionnaire were analyzed. A sample of 200 respondents was analyzed and tested at 0.05 significant level using chi square (X2) test statistics. In this study, it was discovered thus marketing of industrial product play a very important role...Continue Reading »
55 pages | 65 engagements |
Effect of point-of-purchase display material of sales and profitability of selec...
» Effect of point of purchase display material of sales and profitability of selected retail outlet in Calabar: a case Study of Value mart and Divine Favour supermarket. Project Abstract: This study is an attempt to highlight the effect of point of purchase display material of sales and profitability of selected retail outlet in Calabar. The research is based on the use of primary and secondary...Continue Reading »
57 pages | 62 engagements |