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Department of Marketing | Final Year Project Topics

  • 121. IMPACT OF BRANDING AND ADVERTISEMENT ON THE MARKETABILITY OF SME
    »   project will be available within 1 3 days...Continue Reading »

    65 pages |  1,048 engagements | 

  • 122. THE IMPACT OF MARKETING PLANNING AND STRATEGY ON SALES IN AN ORGANIZATION
    »   (A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY)   CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY The practice of marketing is a crucial human invention. It is set of activity which facilitates exchange transaction involving economic goods and services for the ultimate purpose of satisfying human needs (Ihionkhan, 2008). Sellers and buyers sought to understan...Continue Reading »

    61 pages |  1,403 engagements | 

  • 123. THE ROLE OF MARKETING ETHICS IN BUSINESS ORGANIZATION
    »   (A STUDY OF FIRST BANK NIG. PLC)  CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY           Marketing can be seen as an organizational function and a number of processes for creating, communication and value delivery to the clients and the relationship with them in advantage of the organization and its shareholders”. From this definition apparent role in s...Continue Reading »

    55 pages |  1,730 engagements | 

  • 124. MARKETING RESEARCH AS A TOOL FOR INCREASED
    » PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC)     CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited Enugu as a Case Study.         The term Marketing Research can be seen as the appl...Continue Reading »

    105 pages |  1,007 engagements | 

  • 125. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR
    » THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIORCHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the most important role of social media has changed the way consumers and marketers com...Continue Reading »

    79 pages |  3,023 engagements | 

  • 126. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
    » EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers go...Continue Reading »

    80 pages |  1,976 engagements | 

  • 127. THE IMPACT OF MARKETING INFORMATION SYSTEM ON SALES PERFORMANCE
    » OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNAABSTRACT   A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research project studies the impact of marketing information system on sales performance of Peugeots Automobile Nigeria (PAN)...Continue Reading »

    61 pages |  1,580 engagements | 

  • 128. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY
    » (A case study of MTN, Ahmadu Bello Way Kaduna)ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains five chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in the organisation. The focus...Continue Reading »

    67 pages |  1,604 engagements | 

  • 129. THE EFFECT OF MARKETING STRATEGIES ON PRODUCT LIFE CYCLE
    »  (A CASE STUDY OF MTN NIGERIA KADUNA)    ABSTRACT  Marketing strategies have been the effective tool available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the effect of...Continue Reading »

    89 pages |  2,001 engagements | 

  • 130. PROMOTIONAL STRATEGY OF MR BIGGS KADUNA BRANCH AND ITS IMPACT ON SALES TURNOVE
    » R     ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the study: To what extent are Mr. Biggs fast food outlets in Kaduna metropolis using promotional mix elements? What are the effects of promotional mix elements that is used Mr. Biggs fast food outlet in Kaduna metropolis o...Continue Reading »

    50 pages |  1,143 engagements | 

  • 131. AN APPRAISAL OF SALES PROMOTION ON THE CHOICE OF MOBILE PHONE OPERATORS
    » (A Case Study of MTN Nigeria Plc)  ABSTRACT The focus of this research work is An Appraisal of Sales Promotion on the Choice of Mobile Phone (a case study of MTN Nigeria plc). The scholarly research work gives insight into the views of various authors as concerned with the project subject matter an appraisal of sales promotion on the choice of mobile phone. The study gives an in depth historical ...Continue Reading »

    68 pages |  986 engagements | 

  • 132. ACHIEVING OPTIMUM SALES TARGET AND PROFITABILITY IN FINANCIAL SERVICES MARKETING...
    » (A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA)  TABLE OF CONTENT Title page                                                                            i Declaration                                                                         ii Approval page         ...Continue Reading »

    86 pages |  958 engagements | 

  • 133. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES
    » (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)                                             ABSTRACT           This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing con...Continue Reading »

    87 pages |  1,240 engagements | 

  • 134. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE
    » IN ENUGU METROPOLISCHAPTER ONE  INTRODUCTION 1.1     BACKGROUND OF THE STUDY           This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand of beverages consumption either domestically or for commenced purpose.           Consumer brand preference in the purchase of bevera...Continue Reading »

    56 pages |  1,266 engagements | 

  • 135. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA
    »   CHAPTER ONE INTRODUCTION1.1     BACKGROUND OF STUDY          Consumer protection is more and more becoming a topical issue in this country.   Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers.           The efficiency of marketing as a cannel of commitment to the c...Continue Reading »

    96 pages |  1,386 engagements | 

  • 136. MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY
    » (A CASE STUDY OF EMENIT NIGERIA PLC.)     ABSTRACT           A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative.         Worker...Continue Reading »

    58 pages |  1,029 engagements | 

  • 137. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS
    » The role of advertising on the marketing of suitcase in enugu metropolis   (a case study of Jumatex suitcase enugu)             ABSTRACT             This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase           Some objectives at this studies are: 1.       To determine the extent custo...Continue Reading »

    67 pages |  1,064 engagements | 

  • 138. THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR - A CASE STUDY OF DIAMOND BANK ...
    » THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR A CASE STUDY OF DIAMOND BANK PLC         CHAPTER ONE 1.1 BACKGROUND OF THE STUDY         The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research s...Continue Reading »

    50 pages |  1,676 engagements | 

  • 139. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER ...
    »       CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY A driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and services are at the nucleus of economic growth and development. The ability to innovate has caused researchers to study activities leading to initiative advancement of individuals and organization...Continue Reading »

    50 pages |  1,400 engagements | 

  • 140. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS
    » IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA) ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state urban is a lucrative venture. Although, fishes are marketed in different forms either as fresh, smoked or dried f...Continue Reading »

    60 pages |  2,895 engagements | 


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